Simpson Carpenter Employee Directory
Market ResearchEngland, United Kingdom51-200 Employees
Simpson Carpenter is a London-based market research firm serving industries including Pharma, Automotive, Sport, and Consumer & Retail. With a client-centric approach, it seeks to reframe questions before pursuing answers and aims to deliver outcomes rather than simply offering solutions. The company positions itself as globally oriented while maintaining local insight, aligning its work with client contexts. It maintains a Growth and Innovation team that blends AI capabilities with its established research expertise to broaden its offerings. A notable development in October 2025 was the launch of Quasai, an AI avatar moderator designed to conduct unstructured interviews. The firm is mid-sized.