Heritage and Craftsmanship Simpson Door Company emphasizes its long-standing tradition of handcrafted, high-quality wood doors, which appeals to customers seeking premium, custom-built products. Leveraging this heritage can help position your sales efforts around premium customization and craftsmanship for high-end residential and commercial clients.

Product Innovation and Customization Recent launches like the Dog Door Collection, Monster Doors, and high-end Nantucket Collection demonstrate a focus on personalized, innovative door solutions. This provides opportunities to target clients interested in bespoke, specialized doors that enhance curb appeal and property value.

Digital Engagement Tools The launch of interactive tools such as the 'Find A Door' selection platform indicates a commitment to user-friendly digital experiences. Promoting integrations of virtual visualization and customization services can attract modern homeowners and architects seeking easy, tailored options.

Leadership and Growth The recent appointment of a new President and ongoing product expansion suggest a company poised for growth and market penetration. Engaging with transitional periods can unlock opportunities to offer complementary products or services aligned with their strategic direction.

Market Position and Opportunities With revenue between $50 million and $100 million and a focus on custom wood doors within the wholesale building materials industry, Simpson is well-positioned to expand into premium residential markets and upscale commercial projects, particularly targeting clients valuing craftsmanship and customization.