Strategic Partnerships Firm has a recent collaboration focus, evidenced by the May 2026 partnership with Water New Zealand to produce the Directors' Handbook for Water Governance. This signals openness to joint ventures and leveraged content to reach decision makers in regulated sectors.

Awards and Recognition Recognized as a finalist for Benchmark Litigation Asia Pacific 2026 and listed in WTR 1000 for 2026, indicating prestige in litigation and trademark practice that can be leveraged to persuade large clients seeking proven, award-winning service.

Technology Modernization Recent leadership appointment in IT (hiring an IT director) shows ongoing investment in tech maturity, cybersecurity, and digital service delivery—a selling point for clients needing robust technology-enabled legal support.

Client-Centric Growth Emphasis on tailoring services to client needs, long-term relationships, and sector-leading learning and development suggests opportunities to upsell integrated advisory packages, ongoing retainer models, and multi-year engagements across commercial sectors.

Community and Governance Focus Active involvement in New Zealand wellbeing and community programs, plus pro-bono partnerships, opens doors for public-sector, infrastructure, and environmental clients seeking responsible, socially aligned legal partners.