Higher Ed Brand Specialist Target marketing and branding services for higher education institutions seeking to differentiate in a competitive landscape, leveraging SimpsonScarborough’s expertise and proven partner history with universities.

Strategic Growth Partners Opportunity to offer value proposition studies and market research like those done for Grambling State University and UNCSA to help campuses articulate distinct storytelling and enrollment messaging.

Digital Transformation Leverage and expand digital offerings through their existing tech stack and potential for website design, video production, and analytics to improve campus recruiting, engagement, and conversion funnels.

Market Expansion Readiness With revenue in the low to mid millions and a growing client base of public and private universities, there is room to upsell integrated marketing programs, brand repositioning, and cross-channel campaigns.

Strategic Partnerships Capitalize on past acquisitions and alliances to propose bundled services (branding, digital, content, and performance tracking) to campuses seeking end-to-end marketing solutions.