Hospitality Market Focus Target the hospitality sector as a core opportunity, leveraging Sims Patrick Studio’s established track record with brands like Hilton, Marriott, Hyatt, IHG, and Paramount Hospitality Management to pursue hotel refurbishment, lobby redesigns, and branded amenities projects for mid-to-luxury properties.

Boutique Firm Advantage Position the firm as a nimble, boutique design partner for developers and operators seeking personalized storytelling and tailored spaces in hospitality, retail, and multifamily projects, offering faster decision cycles and highly collaborative process exciting for project teams.

Financial & Scale Target Where mid-market to upper-mid market opportunities exist, align outreach around projects in the $2M–$15M range, aligning with the company’s revenue range and typical project scopes while offering design executions that can be scaled across multiple properties.

Women-Led Narrative Highlight the woman-owned and led credentials to engage networks and procurement programs prioritizing diverse suppliers, and explore partnerships with brands and operators seeking inclusive, hospitality-focused design leadership and storytelling.

Geographic & Brand Fit Leverage Atlanta base and global brand exposure to pursue related markets in Sun Belt and other hospitality-heavy regions where the client portfolio indicates strong demand for culturally rich, guest-centric interiors and repeat hotel brand collaborations.