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Insights

Gap in the market SIR identified a gap in the market for minimal wardrobe staples that capture the essence of the Australian lifestyle, presenting an opportunity to cater to the unmet needs of consumers seeking versatile and distinctive fashion pieces.

Contemporary essentials With a focus on delivering simplistic wardrobe essentials and feminine silhouettes, SIR appeals to the modern woman looking for everyday adventures, indicating a potential market among fashion-conscious individuals seeking adaptable and confident styles.

Minimal fashion trend The trend towards minimalistic fashion is on the rise, and SIR's collections that draw inspiration from past and present musings are well-positioned to capitalize on this trend, offering timeless yet fashionable pieces that resonate with consumers.

Competitive landscape SIR's positioning alongside similar companies such as Reformation and Aritzia showcases its potential to compete in the market with established players, leveraging its distinctive offerings to attract customers seeking unique and contemporary fashion choices.

Revenue growth Despite its current revenue in the $0 - 10M range, SIR's commitment to delivering quality designs and filling a niche in the market suggests potential for revenue growth by expanding its customer base and enhancing brand visibility.

Similar companies to SIR.

SIR. Tech Stack

SIR. uses 8 technology products and services including Foursixty, Google Font API, Emotion, and more. Explore SIR.'s tech stack below.

  • Foursixty
    Content Management System
  • Google Font API
    Font Scripts
  • Emotion
    Javascript Frameworks
  • LoyaltyLion
    Loyalty And Gamification
  • Klaviyo
    Marketing Automation
  • HTTP/3
    Miscellaneous
  • PWA
    Miscellaneous
  • UPS
    Transportation And Fleet Management

Media & News

SIR.'s Email Address Formats

SIR. uses at least 1 format(s):
SIR. Email FormatsExamplePercentage
First@sirthelabel.comJohn@sirthelabel.com
48%
First.L@sirthelabel.comJohn.D@sirthelabel.com
2%
First@sirthelabel.comJohn@sirthelabel.com
48%
First.L@sirthelabel.comJohn.D@sirthelabel.com
2%

Frequently Asked Questions

Where is SIR.'s headquarters located?

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SIR.'s main headquarters is located at 25/108 Dunning Ave Rosbery, NSW 2018 AU. The company has employees across 6 continents, including OceaniaAfricaAsia.

What is SIR.'s stock symbol?

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SIR. is a publicly traded company; the company's stock symbol is OSI.

What is SIR.'s official website and social media links?

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SIR.'s official website is sirthelabel.com and has social profiles on LinkedIn.

How much revenue does SIR. generate?

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As of November 2024, SIR.'s annual revenue reached $3.8M.

What is SIR.'s NAICS code?

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SIR.'s NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does SIR. have currently?

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As of November 2024, SIR. has approximately 486 employees across 6 continents, including OceaniaAfricaAsia. Key team members include Head Of Digital: B. J.Head Of Retail: C. W.Head Of Merchandise: E. D.. Explore SIR.'s employee directory with LeadIQ.

What industry does SIR. belong to?

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SIR. operates in the Retail Apparel and Fashion industry.

What technology does SIR. use?

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SIR.'s tech stack includes FoursixtyGoogle Font APIEmotionLoyaltyLionKlaviyoHTTP/3PWAUPS.

What is SIR.'s email format?

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SIR.'s email format typically follows the pattern of . Find more SIR. email formats with LeadIQ.
SIR.

SIR.

Retail Apparel and FashionNew South Wales, Australia201-500 Employees

SIR is a contemporary women’s wear label founded in 2014 that delivers a collection of minimal and simplistic wardrobe essentials and feminine silhouettes.

Founders Nikki Campbell & Sophie Coote launched their label in response to a gap in the market for minimal wardrobe staples that truly captured the spirit of the Australian lifestyle SIR represents separates, intimates and ready-to-wear styles that are confident, distinctive and versatile. The collections draw inspiration from musings past and present to create fashions that reflect the now but are forever wearable.

For the confident, distinctive and adaptable woman, SIR is the contemporary women’s wear for every day’s adventure.

Section iconCompany Overview

Headquarters
25/108 Dunning Ave Rosbery, NSW 2018 AU
Stock Symbol
OSI
NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $10M

    SIR.'s revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    SIR.'s revenue is in the range of $10M

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