Insights

Growing Market Presence HomeBuddy attracts close to 6 million monthly visitors and has experienced consistent double-digit growth, indicating a strong demand for home improvement services and a robust customer acquisition platform that can be leveraged by new and existing partners.

Exclusive Lead Generation The company's unique offering of 100% exclusive leads, free from shared or old customer data, provides contractors with high-quality, targeted prospects, making HomeBuddy an attractive partner for medium to large firms seeking reliable growth channels.

Strategic Acquisition Opportunity With QuinStreet planning to acquire HomeBuddy for $190 million, there is a significant investment interest, suggesting potential for increased market value and expansion support for partners looking to scale or integrate with a larger portfolio.

Technology Integration HomeBuddy’s use of advanced tools like Tableau, DBT, and LeadConduit enhances data-driven lead management and optimization, offering partners the opportunity to integrate sophisticated tech solutions for improved campaign performance.

Revenue Growth Potential Generating between $500 million and $1 billion, HomeBuddy’s sizeable revenue indicates substantial market traction and financial stability, making it an appealing prospect for sales collaborations focused on expanding digital marketing services or enhancing lead generation efforts.

Siren Group Tech Stack

Siren Group uses 8 technology products and services including Tableau, DBT, MillionVerifier, and more. Explore Siren Group's tech stack below.

  • Tableau
    Business Intelligence
  • DBT
    Continuous Integration
  • MillionVerifier
    Email Marketing
  • Freshworks Freshdesk
    Help Desk Software
  • .NET
    Programming Languages
  • Google
    Search Engines
  • Cloudflare Bot Management
    Security
  • Nginx
    Web Servers

Siren Group's Email Address Formats

Siren Group uses at least 2 format(s):
Siren Group Email FormatsExamplePercentage
First.Last@sirenltd.comJohn.Doe@sirenltd.com
82%
First@sirenltd.comJohn@sirenltd.com
13%
First.MiddleLast@sirenltd.comJohn.MichaelDoe@sirenltd.com
3%
First.L@sirenltd.comJohn.D@sirenltd.com
2%
First.Last@homebuddy.comJohn.Doe@homebuddy.com
100%

Frequently Asked Questions

Where is Siren Group's headquarters located?

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Siren Group's main headquarters is located at 47 Churerstrasse Pfäffikon sz, Schwyz 8808 Switzerland. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is Siren Group's official website and social media links?

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Siren Group's official website is homebuddy.com and has social profiles on LinkedIn.

What is Siren Group's NAICS code?

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Siren Group's NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does Siren Group have currently?

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As of March 2026, Siren Group has approximately 170 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: N. V. L.Coo: A. V. D. H.Vice President Of Sales, Acquisition Based Exit Planned In 2026: J. C.. Explore Siren Group's employee directory with LeadIQ.

What industry does Siren Group belong to?

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Siren Group operates in the Marketing Services industry.

What technology does Siren Group use?

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Siren Group's tech stack includes TableauDBTMillionVerifierFreshworks Freshdesk.NETGoogleCloudflare Bot ManagementNginx.

What is Siren Group's email format?

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Siren Group's email format typically follows the pattern of First.Last@sirenltd.com. Find more Siren Group email formats with LeadIQ.

Siren Group

Marketing ServicesSchwyz, Switzerland51-200 Employees

HomeBuddy is an online home improvement platform connecting homeowners with local, verified contractors which welcomes close to 6,000,000 visitors a month, growing month over month! 

Why homeowners choose HomeBuddy for home improvement projects:
When homeowners use HomeBuddy and request a home improvement service, they are matched directly with local contractors. Our goal is to make it simple for homeowners and contractors to connect.

Why contractors partner with HomeBuddy to grow their business:
HomeBuddy provides exclusive and sustainable customer generation for medium to large size companies including Fortune 5000s in the home improvement industry. With thousands of leads generated every day, HomeBuddy can send a consistent volume of new customers to partners. All HomeBuddy leads and appointments are 100% exclusive to a single contractor, there are no old or shared leads.

With global staff and headquarters in Switzerland, HomeBuddy has a strong and successful track record of driving customer acquisition throughout the United States. We’ve experienced double-digit growth year-after-year as more partners take advantage of our home improvement industry expertise as well as effective and reliable services.

HomeBuddy was previously known as Siren Group AG [rebranded in June 2023].

Section iconCompany Overview

Headquarters
47 Churerstrasse Pfäffikon sz, Schwyz 8808 Switzerland
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Employees
51-200

Section iconFunding & Financials

  • $500M$1B

    Siren Group's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Siren Group's revenue is estimated to be in the range of $500M$1B

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