Insights

Market Leadership HomeBuddy operates within the rapidly expanding online home improvement industry, with a strong client base of medium to large contractors, including Fortune 5000 companies, demonstrating its capacity to attract high-value partners and generate substantial revenue exceeding half a billion dollars.

Exclusive Lead Generation The platform provides exclusive, high-quality leads to contractors, which are not shared or recycled, creating a compelling value proposition for service providers seeking reliable and ongoing customer acquisition channels.

Growth and Acquisition With continuous year-over-year double-digit growth and upcoming acquisition plans by QuinStreet Inc., HomeBuddy presents an attractive growth story and potential partnership opportunities for investors or strategic partners aiming to enter or expand in the digital home services market.

Advanced Technology Integration HomeBuddy leverages sophisticated tools such as Tableau, DBT, and lead optimization integrations, indicating a data-driven approach that can be personalized and scaled, offering opportunities for sales teams to promote enhanced analytics and automation solutions.

Global Reach and Scalability Headquartered in Switzerland with a successful U.S. market presence, HomeBuddy has demonstrated capabilities to scale operations internationally, providing potential sales channels for solutions related to global expansion, localization, and multi-region customer acquisition.

Siren Group Tech Stack

Siren Group uses 8 technology products and services including Tableau, DBT, MillionVerifier, and more. Explore Siren Group's tech stack below.

  • Tableau
    Business Intelligence
  • DBT
    Continuous Integration
  • MillionVerifier
    Email Marketing
  • Freshworks Freshdesk
    Help Desk Software
  • .NET
    Programming Languages
  • Google
    Search Engines
  • Cloudflare Bot Management
    Security
  • Nginx
    Web Servers

Siren Group's Email Address Formats

Siren Group uses at least 2 format(s):
Siren Group Email FormatsExamplePercentage
First.Last@sirenltd.comJohn.Doe@sirenltd.com
85%
First@sirenltd.comJohn@sirenltd.com
10%
First.MiddleLast@sirenltd.comJohn.MichaelDoe@sirenltd.com
3%
First.L@sirenltd.comJohn.D@sirenltd.com
2%
First.Last@homebuddy.comJohn.Doe@homebuddy.com
100%

Frequently Asked Questions

What is Siren Group's official website and social media links?

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Siren Group's official website is homebuddy.com and has social profiles on LinkedIn.

What is Siren Group's NAICS code?

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Siren Group's NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does Siren Group have currently?

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As of December 2025, Siren Group has approximately 170 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: N. V. L.Coo: A. V. D. H.Vice President Of Sales: J. C.. Explore Siren Group's employee directory with LeadIQ.

What industry does Siren Group belong to?

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Siren Group operates in the Marketing Services industry.

What technology does Siren Group use?

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Siren Group's tech stack includes TableauDBTMillionVerifierFreshworks Freshdesk.NETGoogleCloudflare Bot ManagementNginx.

What is Siren Group's email format?

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Siren Group's email format typically follows the pattern of First.Last@sirenltd.com. Find more Siren Group email formats with LeadIQ.

Siren Group

Marketing ServicesSchwyz, Switzerland51-200 Employees

HomeBuddy is an online home improvement platform connecting homeowners with local, verified contractors which welcomes close to 6,000,000 visitors a month, growing month over month! 

Why homeowners choose HomeBuddy for home improvement projects:
When homeowners use HomeBuddy and request a home improvement service, they are matched directly with local contractors. Our goal is to make it simple for homeowners and contractors to connect.

Why contractors partner with HomeBuddy to grow their business:
HomeBuddy provides exclusive and sustainable customer generation for medium to large size companies including Fortune 5000s in the home improvement industry. With thousands of leads generated every day, HomeBuddy can send a consistent volume of new customers to partners. All HomeBuddy leads and appointments are 100% exclusive to a single contractor, there are no old or shared leads.

With global staff and headquarters in Switzerland, HomeBuddy has a strong and successful track record of driving customer acquisition throughout the United States. We’ve experienced double-digit growth year-after-year as more partners take advantage of our home improvement industry expertise as well as effective and reliable services.

HomeBuddy was previously known as Siren Group AG [rebranded in June 2023].

Section iconCompany Overview

NAICS Code
5418 - Advertising, Public Relations, and Related Services
Employees
51-200

Section iconFunding & Financials

  • $500M$1B

    Siren Group's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Siren Group's revenue is estimated to be in the range of $500M$1B

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