Established Brand Siri has a longstanding reputation in the wholesale apparel industry with over 35 years of experience, offering an opportunity to leverage its brand heritage for targeted marketing and potential partnership expansion.

Market Presence The company's existing relationships with high-end retailers like Saks Fifth Avenue, Neiman’s, and Nordstrom indicate a strong foothold in premium retail channels, opening avenues for collaborations or new product lines with similar luxury retailers.

Product Transition With the business now transitioning to online and discounted sales, there is potential to explore complementary product categories or value-focused marketing strategies to capitalize on this customer base.

Customer Demographics Siri’s customer base spans both local boutique shoppers and international online buyers, presenting opportunities to develop targeted marketing campaigns or expand digital outreach to similar demographic segments.

Operational Insights The company's utilization of various e-commerce and marketing technologies suggests a digital-savvy operation that could benefit from B2B partnerships in digital marketing, supply chain enhancements, or tech integration support.