Innovation Leadership SIRIM Berhad is actively expanding its certification offerings, having recently launched AI Management System Certification and Innovation Management System Certification. This presents opportunities to sell advanced testing, certification, and consulting services to organizations seeking to validate and enhance their innovation and AI capabilities.

Strategic Partnerships Recent collaborations with global entities like UL Solutions and local partners such as Kenyachamber suggest a willingness to expand testing and certification services internationally and across various sectors. Developing tailored solutions for these markets can open avenues for cross-border sales and specialized testing services.

Growing Market Presence With a revenue range of 25 to 50 million USD and a broad customer base including healthcare and manufacturing sectors, there is significant potential to upsell new certification programs, testing services, and quality assurance solutions to existing clients looking to meet emerging standards.

Digital & IP Services The launch of new Intellectual Property forms indicates a focus on protecting innovation, creating demand for IP management consulting, patent validation, and related digital services—offering growth opportunities with technology-driven companies and innovators.

Regional Expansion Partnerships with local and regional organizations in Kenya and Malaysia highlight SIRIM’s commitment to regional growth. This opens sales potential in setting up laboratories, offering training programs, and delivering sector-specific certification solutions across Southeast Asia and beyond.