Insights

Sustainable Fashion Growth SIRPLUS's focus on upcycling surplus fabrics from renowned shirt-makers positions it as a leader in sustainable menswear, appealing to environmentally-conscious consumers and retail partners seeking eco-friendly product options.

Expanding Customer Reach With multiple London locations and an online presence via Shopify, SIRPLUS has an established retail footprint and a growing digital sales channel, offering opportunities to develop partnerships with retailers and expand market penetration.

Premium Craftsmanship The brand’s emphasis on British craftsmanship and contemporary design offers a premium positioning that can attract upscale department stores and boutiques interested in exclusive, high-quality menswear collections.

Collaborative Opportunities SIRPLUS's ongoing partnerships, such as with Sapling Spirits, demonstrate openness to collaborations, presenting potential avenues for co-branded campaigns or limited-edition lines that could expand brand visibility and sales.

Market Differentiation By reimagining surplus fabric into luxury menswear staples, SIRPLUS differentiates itself in the competitive market, creating opportunities to target sustainability-focused consumers and retail outlets seeking unique, story-driven products.

SIRPLUS Tech Stack

SIRPLUS uses 8 technology products and services including Global-e, Shopify, JSON-LD, and more. Explore SIRPLUS's tech stack below.

  • Global-e
    Cross-border E-commerce
  • Shopify
    E-commerce
  • JSON-LD
    Javascript Frameworks
  • Preact
    Javascript Libraries
  • Goober
    Javascript Libraries
  • DPD
    Logistics
  • Google Analytics
    Web Analytics
  • MouseFlow
    Web Analytics

SIRPLUS's Email Address Formats

SIRPLUS uses at least 1 format(s):
SIRPLUS Email FormatsExamplePercentage
First.Last@sirplus.co.ukJohn.Doe@sirplus.co.uk
47%
First@sirplus.co.ukJohn@sirplus.co.uk
5%
First.L@sirplus.co.ukJohn.D@sirplus.co.uk
1%
First.Last@sirplus.co.ukJohn.Doe@sirplus.co.uk
47%

Frequently Asked Questions

Where is SIRPLUS's headquarters located?

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SIRPLUS's main headquarters is located at 306a Portobello Road London, England w10 5ta United Kingdom. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is SIRPLUS's official website and social media links?

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SIRPLUS's official website is sirplus.co.uk and has social profiles on LinkedIn.

What is SIRPLUS's NAICS code?

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SIRPLUS's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does SIRPLUS have currently?

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As of March 2026, SIRPLUS has approximately 40 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Chief Operating Officer: S. E.Head Of Marketing: M. C.Founder And Director: H. H.. Explore SIRPLUS's employee directory with LeadIQ.

What industry does SIRPLUS belong to?

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SIRPLUS operates in the Retail Apparel and Fashion industry.

What technology does SIRPLUS use?

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SIRPLUS's tech stack includes Global-eShopifyJSON-LDPreactGooberDPDGoogle AnalyticsMouseFlow.

What is SIRPLUS's email format?

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SIRPLUS's email format typically follows the pattern of First.Last@sirplus.co.uk. Find more SIRPLUS email formats with LeadIQ.

When was SIRPLUS founded?

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SIRPLUS was founded in 2011.

SIRPLUS

Retail Apparel and FashionEngland, United Kingdom11-50 Employees

SIRPLUS crafts contemporary menswear from quality fabrics, including surplus with a focus on British craftsmanship. With a London led design team, championing sustainability and style, founder Henry Hales has forged a menswear collection through upcycling offcuts and surplus fabric from factories and tailors, reimagining classic garments in a more contemporary and luxury guise.

Founded in 2010, Henry made an interesting discovery while plotting to take over the men’s underwear market: Savile Row and Jermyn Street shirt-makers often ended up with a surplus of fabric that would otherwise go to waste. Enough fabric to make some seriously good boxers and so, SIRPLUS was born.

Over the last ten years, SIRPLUS has grown from a market stall to multiple central London locations. Still making boxer shorts from fabric offcuts to a full range of functional wardrobe staples to wear over the underwear that started the brand, all with a constant connection to our roots in surplus fabric. SIRPLUS designs with a vision of your clothes lasting longer, being worn more often and a considered approach to fashion and production. 

Shops in London: Portobello | King's Road | Prince's Arcade | Islington | Royal Exchange

Section iconCompany Overview

Headquarters
306a Portobello Road London, England w10 5ta United Kingdom
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2011
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    SIRPLUS's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    SIRPLUS's revenue is estimated to be in the range of $1M$10M

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