Insights

Diverse Product Range Sissy-Boy offers a broad mix of products including clothing, interior items, and health care products, appealing to a comprehensive demographic seeking a one-stop shopping experience for the whole family.

In-House Design With its own creative and technical teams handling design, fabric development, and production control, Sissy-Boy guarantees authentic Dutch quality and unique product offerings, creating opportunities for premium and exclusive collaborations.

Strong Brand Identity The company’s distinct store character and inviting atmosphere foster customer loyalty and differentiated shopping experiences, presenting opportunities to leverage this identity in targeted marketing and loyalty programs.

Market Positioning While operating in a competitive industry alongside brands like H&M and Urban Outfitters with larger revenues, Sissy-Boy’s boutique-like approach and local focus open avenues for niche marketing and community engagement strategies.

Digital Potential Utilizing modern tech tools such as Algolia, AfterPay, and customized online content, Sissy-Boy is well-positioned to expand its digital sales channels and personalized marketing efforts to boost online revenue.

Sissy-Boy Tech Stack

Sissy-Boy uses 8 technology products and services including jQuery CDN, Spotler Activate, Squeezely, and more. Explore Sissy-Boy's tech stack below.

  • jQuery CDN
    Content Delivery Network
  • Spotler Activate
    Customer Data Platforms
  • Squeezely
    Customer Data Platforms
  • Zendesk
    Documentation Tools
  • Font Awesome
    Font Scripts
  • AfterPay
    Payment Processing
  • Algolia
    Search Engines
  • YouTube
    Video Players

Media & News

Sissy-Boy's Email Address Formats

Sissy-Boy uses at least 1 format(s):
Sissy-Boy Email FormatsExamplePercentage
First.Last@sissy-boy.comJohn.Doe@sissy-boy.com
63%
First@sissy-boy.comJohn@sissy-boy.com
27%
F.Last@sissy-boy.comJ.Doe@sissy-boy.com
7%
Last@sissy-boy.comDoe@sissy-boy.com
3%

Frequently Asked Questions

Where is Sissy-Boy's headquarters located?

Minus sign iconPlus sign icon
Sissy-Boy's main headquarters is located at Aambeeldstraat 34, Amsterdam, 1948RJ, NL. The company has employees across 4 continents, including EuropeAfricaNorth America.

What is Sissy-Boy's official website and social media links?

Minus sign iconPlus sign icon
Sissy-Boy's official website is sissy-boy.com and has social profiles on LinkedIn.

What is Sissy-Boy's NAICS code?

Minus sign iconPlus sign icon
Sissy-Boy's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Sissy-Boy have currently?

Minus sign iconPlus sign icon
As of October 2025, Sissy-Boy has approximately 501 employees across 4 continents, including EuropeAfricaNorth America. Key team members include Chief Executive Officer: L. G.Creative Director: K. O.Creative Marketing Manager: S. B.. Explore Sissy-Boy's employee directory with LeadIQ.

What industry does Sissy-Boy belong to?

Minus sign iconPlus sign icon
Sissy-Boy operates in the Retail Apparel and Fashion industry.

What technology does Sissy-Boy use?

Minus sign iconPlus sign icon
Sissy-Boy's tech stack includes jQuery CDNSpotler ActivateSqueezelyZendeskFont AwesomeAfterPayAlgoliaYouTube.

What is Sissy-Boy's email format?

Minus sign iconPlus sign icon
Sissy-Boy's email format typically follows the pattern of First.Last@sissy-boy.com. Find more Sissy-Boy email formats with LeadIQ.

When was Sissy-Boy founded?

Minus sign iconPlus sign icon
Sissy-Boy was founded in 1982.
Sissy-Boy

Sissy-Boy

Retail Apparel and FashionNetherlands501-1000 Employees

Sissy-Boy is a Dutch retail brand, founded in 1982 by Michael Smit. At Sissy-Boy you can buy wearable quality clothing, as well as interior and health care products. Sissy-Boy is a complete concept, a store for the entire family. Because we work with our own creative and technical experts, we can guarantee delivery of authentic Dutch quality products of international prestige at any given time.

To ensure continuity in approach, vision and personality, Sissy-Boy does not cooperate with external agencies. We design our clothing ourselves, we develop our own fabrics and we also control production. All image creation, including the collection brochure and the interior of our stores, is done in-house. 

Regardless of where you pop in, every branch-store and component of Sissy-Boy have their own character. You are surprised, stimulated and welcomed by enthusiastic staff members who love to think along with you. All Sissy-Boy stores have a pleasant and inviting atmosphere, making them great places to shop. Honest and no-nonsense. Feel free to be inspired by this unique environment!

Section iconCompany Overview

Headquarters
Aambeeldstraat 34, Amsterdam, 1948RJ, NL
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1982
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Sissy-Boy's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Sissy-Boy's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.