Marketing Focus Non-profit destination marketing organization representing Utah’s ski and snowboard industry with a clear emphasis on marketing, membership, and advocacy. Potential sales opportunity: offer advertising solutions, sponsorship packages, and targeted marketing tech to expand reach for resorts and partners within Utah.

Industry Networks Core pillars include community programs, workforce development, and government relations, indicating deep engagement with industry stakeholders and policy. Potential sales opportunity: provide training platforms, event management tools, or policy advocacy software to streamline member services and industry collaboration.

Tech Stack Ad tech and CRM focused with tools like iCIMS, StackAdapt, Mailgun, Piwik PRO, and DigitalOcean; usage suggests willingness to adopt marketing automation, analytics, and hosting solutions. Potential sales opportunity: offer integrated marketing analytics, CRM enhancements, and scalable hosting or data privacy compliant solutions.

Revenue Range Annual revenue estimated between 10M and 25M with 11-50 employees, signaling a mid-market organization open to scalable B2B partnerships. Potential sales opportunity: propose multi-year sponsorships, digital advertising packages, and enterprise software licenses aligned with growth plans.

Market Position Background as voice of Utah’s ski industry with 15 resorts and a long-standing presence since 1975, plus a historical product line initiative (Heli glove line) indicates brand reach and product experimentation. Potential sales opportunity: collaborate on co-marketing campaigns, exclusive resort-wide promotions, or product partnerships leveraging brand trust and regional influence.