Insights

Expansion Potential Skincity operates across multiple European markets (Sweden, Norway, UK, Finland, Denmark) under Axel Johnson Group, indicating a scalable e-commerce platform and potential cross-border partnerships, product line expansions, or localized marketing collaborations to accelerate revenue growth.

Tech Enabled A strong tech stack (PWA, Google Analytics Enhanced eCommerce, Optimizely, New Relic, Matillion) signals robust data analytics, experimentation, and performance marketing capabilities that can be leveraged to optimize conversion, personalize offers, and identify high-ROI sales plays.

Professional Trust Having many certified skin therapists on staff and a philosophy centered on knowledge, quality, and service positions Skincity as a credible advisor; potential sales opportunities include premium B2B partnerships with clinics, spa networks, and professional-grade product bundles.

Growth Momentum Strong historical growth since 2011 and recognition as Sweden’s best e-commerce 2016 plus Digital Gasell award in 2017 imply a durable brand with expansion appetite; explore channel partnerships, affiliate programs, and wholesale deals to monetize brand equity.

Asset Synergies Being part of the Axel Johnson Group and operating in a digital-first retail concept opens doors for co-marketing, shared logistics, and data-driven customer acquisition collaborations that can unlock scale and new customer segments.

Skincity Tech Stack

Skincity uses 8 technology products and services including Google Analytics 4, Hotjar, Qlik, and more. Explore Skincity's tech stack below.

  • Google Analytics 4
    Analytics
  • Hotjar
    Analytics
  • Qlik
    Business Intelligence
  • Open Graph
    Content Management System
  • Flowbox
    Digital Asset Management
  • PWA
    Miscellaneous
  • New Relic
    Real User Monitoring
  • Matillion
    Tag Management

Media & News

Skincity's Email Address Formats

Skincity uses at least 2 format(s):
Skincity Email FormatsExamplePercentage
First.Last@skincity.comJohn.Doe@skincity.com
62%
Last@skincity.comDoe@skincity.com
33%
First.Middle@skincity.comJohn.Michael@skincity.com
3%
First_Last@skincity.comJohn_Doe@skincity.com
2%
First.Last@skincity.seJohn.Doe@skincity.se
57%
First@skincity.seJohn@skincity.se
43%

Frequently Asked Questions

What is Skincity's phone number?

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You can contact Skincity's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Skincity's official website and social media links?

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Skincity's official website is skincity.com and has social profiles on LinkedInCrunchbase.

What is Skincity's NAICS code?

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Skincity's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Skincity have currently?

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As of July 2026, Skincity has approximately 56 employees across 2 continents, including EuropeAsia. Key team members include Head Of Customer Relations: E. D.Creative Lead: M. B. A.Global Promotion Lead: N. H.. Explore Skincity's employee directory with LeadIQ.

What industry does Skincity belong to?

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Skincity operates in the Technology, Information and Internet industry.

What technology does Skincity use?

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Skincity's tech stack includes Google Analytics 4HotjarQlikOpen GraphFlowboxPWANew RelicMatillion.

What is Skincity's email format?

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Skincity's email format typically follows the pattern of First.Last@skincity.com. Find more Skincity email formats with LeadIQ.

When was Skincity founded?

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Skincity was founded in 2011.
Skincity logo

Skincity

Technology, Information and InternetStockholm, Sweden51-200 Employees

Skincity operates online as a skin care clinic and retailer, offering a carefully selected range of professional skin care and makeup products. Founded in 2011 in Sweden, it is described as a Nordic retail concept anchored in knowledge, quality, and service, with many staff holding skin therapy certifications. In 2017, Skincity became part of the Axel Johnson Group, broadening its presence across Sweden, Norway, the UK, Finland, and Denmark.

Headquartered in Täby near Stockholm, the company sits in the technology and internet sector, blending e-commerce with skincare expertise. Its customer base comprises individuals seeking professional skincare products and guidance, with a focus on strong customer service. Skincity emphasizes continual knowledge sharing and service as core elements of its approach.

Section iconCompany Overview

Phone number
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2011
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Skincity's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Skincity's revenue is estimated to be in the range of $10M$25M

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