Expansion Opportunity Recent store openings and a new location in Rumia indicate ongoing geographic growth. This presents cross-sell and upsell potential to customers in neighboring regions and allows for rapid rollout of flooring and interior styling services at new sites.

Contract & Public Sector Active participation in contract markets with products meeting public facility standards (offices, hotels, schools, sports halls) suggests opportunities to pursue bid opportunities, project partnerships, and bulk procurement for new public sector developments.

Service Differentiation Strong emphasis on technical advisory and installation services can be leveraged to upsell premium materials, extended warranty, and bundled project packages, appealing to both DIY customers and professional contractors.

Data-Driven Selling Adoption of SAP, HANA, and Power BI indicates a capability to segment customers, optimize pricing, and tailor recommendations. This enables targeted outreach for high-margin product categories and maintenance/service contracts.

Strategic Partnerships Recent partnership with NOXO ENERGY signals openness to collaborative initiatives. Explore additional supplier or service partnerships (financing, energy-efficient flooring, smart home integrations) to broaden the value proposition for retailers and end customers.