Insights

Revenue Momentum Skool is a bootstrapped platform reporting substantial 2025 revenue (estimated $26.6M) with a broader revenue range of $100M-$250M, indicating a strong market position and potential for upsell opportunities in premium features, enterprise-like memberships, and advanced analytics.

Platform Growth Recent product expansions include built-in member risk scoring and new hubs such as dog training and care, suggesting collaboration opportunities for partner integrations, course creators, and niche community builders who can leverage Skool's ecosystem to attract and monetize audiences.

Traffic Sourcing Skool plans dashboards to track member sources across Instagram, YouTube, TikTok, the Skool Network, and affiliate links, presenting a sales angle to influencers, creators, and marketer partners who can optimize acquisition spend and joint marketing campaigns.

Competitive Positioning Industry comparisons note rivals offering free basic groups, signaling a potential pricing and value proposition opportunity for Skool to target price-conscious creators with differentiated features and bundled services that justify upfront costs.

Operational Transparency Public news highlights emphasize community focus, live demos, and practical use cases, enabling sales teams to tailor demonstrations around real-world outcomes like revenue generation, community engagement, and streamlined onboarding for creators.

Similar companies to Skool

Skool Tech Stack

Skool uses 8 technology products and services including Xero, QuickBooks, Criteo, and more. Explore Skool's tech stack below.

Media & News

Skool's Email Address Formats

Skool uses at least 2 email formats:
Skool Email FormatsExamplePercentage
First@skool.comJohn@skool.com
98%
Last@skool.comDoe@skool.com
2%

Frequently Asked Questions

What is Skool's official website and social media links?

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Skool's official website is skool.com and has social profiles on LinkedIn.

How much revenue does Skool generate?

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As of October 2026, Skool's annual revenue is estimated to be $100M - $250M.

What is Skool's NAICS code?

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Skool's NAICS code is 5112 - Software Publishers.

How many employees does Skool have currently?

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As of October 2026, Skool has approximately 516 employees across 6 continents, including North America, Europe and Asia. Key team members include Coo: R. N., Head Of Account And Operations (group): C. F. and Head Of G & T: B. R. Explore Skool's employee directory with LeadIQ.

What industry does Skool belong to?

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Skool operates in the Software Development industry.

What technology does Skool use?

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Skool's tech stack includes Xero, QuickBooks, Criteo, Microsoft Advertising, Pendo, PostgreSQL, WhatsApp Business and Trustpilot.

What is Skool's email format?

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Skool's email format typically follows the pattern of First@skool.com. Find more Skool email formats with LeadIQ.

When was Skool founded?

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Skool was founded in 2019.
Skool logo

Skool

Software DevelopmentCalifornia, United States501-1000 Employees

Skool operates as a software platform that enables users to discover existing communities or launch their own around various interests. Communities on Skool can be free or paid, and creators can monetize their work. For some users, this environment enables turning their passions into a full-time income through participation and leadership on Skool.

Based in el Segundo, California, Skool is part of the software development industry. It provides a space for building and engaging online communities, positioning itself as a facilitator of community-driven learning and monetization. In 2025, the company expanded its offering with a dedicated hub for dog training and care, illustrating growth into topic-specific communities.

Section iconCompany Overview

Website
skool.com
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
501-1000

Section iconFunding & Financials

  • $100M - $250M

    Skool's revenue is estimated to be in the range of $100M - $250M

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