Strategic partnerships Leverage recent collaborations with ADDRI and CNSA to position Slater and Gordon as a preferred partner for industry-specific legal support, exploring joint offerings or referral arrangements with these organizations to expand reach and access to potential clients.

Growth markets Target widespread consumer and class action opportunities across Australia given the firm’s broad service areas (compensation, superannuation, class actions, employment). Develop cross-selling plays for existing clients seeking integrated personal legal services at scale.

Public sector potential With the recent UK presence and leadership changes, identify opportunities to expand in regions undergoing regulatory or class-action activity, offering scalable dispute resolution and consumer rights services to government-related or quasi-public entities.

Technology leverage Emphasize the firm’s tech stack including RelativityOne and ServiceNow to market efficient, data-driven litigation support and client portals, targeting clients valuing digital-first legal services and cost-effective matter management.

Brand and leadership Highlight leadership continuity and strategic hires like the Chief Marketing Officer to accelerate marketing and brand differentiation, creating targeted campaigns for high-value personal and class-action segments to drive intake and client conversion.