Global design partner Smart Design is a large, global design services firm with a long track record (founded in 1980) and a broad client base. This presents an opportunity to position cross-border, multi-market design and research services to enterprise clients seeking end-to-end strategic design capabilities.

Human-centered expertise The company emphasizes deep research, insights, and user-centric design to simplify complex technology and business challenges. This aligns with sales opportunities to offer end-to-end UX research, product strategy, and service design engagements for tech and consumer brands undergoing digital transformation.

Strong enterprise reach With revenue in the multi-billion range and notable partners, Smart Design targets large clients and complex programs. Pursue opportunities in strategic redesigns, large-scale product ecosystems, and cross-functional programs that require coordination across multiple business units.

Industry-aligned partnerships Past collaborations with brands like Gatorade and Frabill demonstrate capability in experiential and connected product design. Leverage these case signals to pursue opportunities in wearable, connected hardware, and performance-optimized consumer products for fitness, outdoor, and lifestyle sectors.

Technology stack leverage Existing tools such as SOLIDWORKS, InVision, WordPress, Salesforce and analytics/UX platforms indicate strong product engineering, prototyping, and CRM capabilities. Cross-sell services around product visualization, prototyping, design systems, and customer journey analytics to existing and prospective enterprise clients.