Strategic Acquisition Continuum recently merged with ConnectWise, creating a robust platform for managed service providers (MSPs). This consolidation presents opportunities to upsell integrated security and monitoring solutions to existing MSP clients seeking comprehensive managed services.

Security Expansion With the launch of Security Jumpstart Kits and the development of SaaS-based security products like Fortify, Continuum emphasizes security offerings. This focus indicates potential sales prospects for additional cybersecurity services tailored for MSPs and their end customers.

Market Competition Continuum competes with industry players such as Datto, Kaseya, and SolarWinds MSP, all of whom target MSPs with similar platform solutions. There is an opportunity to differentiate by emphasizing innovative features, customer service, or bundling complementary services.

Growth Potential With a revenue range of 100 million to 1 billion dollars and a sizable employee base, Continuum is positioned for growth within the MSP technology market. Sales efforts can focus on mid-sized MSPs looking to upgrade or expand their security and monitoring platforms.

Connected Ecosystem Continuum’s integration with tools like Google Analytics and AdRoll illustrates its ability to leverage technology for proactive monitoring and marketing. This opens avenues for cross-selling related SaaS tools or advanced analytics solutions to enhance client value.