Merger with ConnectWise The recent merger with ConnectWise presents an opportunity to cross-sell products and services, leveraging the combined capabilities of Continuum and ConnectWise to offer integrated solutions to a broader customer base.

Launch of Security Jumpstart Kits The introduction of Security Jumpstart Kits during Cybersecurity month creates a sales opportunity to educate MSPs on enhancing their security posture, positioning Continuum as a trusted partner for addressing their security needs.

Expansion through partnerships Partnerships like the one with PC Power Center demonstrate a chance for Continuum to further expand its market reach by collaborating with other industry leaders, tapping into new customer segments and revenue streams.

Competitive positioning Being identified as a competitor of key players such as Datto and SolarWinds MSP strengthens Continuum's competitive positioning in the market, providing a basis for targeted sales strategies against rival firms.

SaaS-based security product Fortify Continuum's SaaS-based security product Fortify offers an opportunity to upsell additional features and protections to existing and new customers, showcasing the company's innovative solutions in the cybersecurity space.