Consumer research emphasis SECC is a nonprofit focused on listening to consumers through primary research. Sales opportunities exist in offering advanced data analytics, survey design, and consumer insight platforms to deepen their research capabilities and produce actionable reports for utilities.

Education and outreach SECC educates consumers with messaging toolkits and outreach. There is a chance to provide content creation, digital marketing services, and scalable education programs for utility clients aiming to improve customer engagement and adoption of energy programs.

Industry collaboration SECC hosts events and shares best practices, indicating a receptive network of utilities and stakeholders. Sales opportunities include conference management, webinar platforms, and collaboration tools that streamline partner engagement and knowledge exchange.

Award and recognition programs SECC runs Best Practices Awards recognizing consumer-centric leadership. Potential upsell exists for program management, nomination workflows, awards logistics, and sponsorship activation for utilities seeking visibility and credibility.

Growth and expansion potential With funding in the multi-million range and growing event activity such as Smart Energy Exchange, there is opportunity to offer technology, data solutions, and event services to scale their initiatives, improve member value, and broaden reach in North American energy markets.