In-house Catering Growth Smart Group has recently launched Salt Hospitality Studio in partnership with Broadwick to oversee a dozen-strong London venue portfolio, signaling an opportunity to offer expanded catering services, menu development, and venue-specific culinary concepts to the broader Broadwick network and similar venues.

Integrated Venue Experience With multiple brands under one group including Evolution London and Last Supper, there is potential to upsell cross-brand event packages, seamless branding, and turnkey event solutions that leverage Smart Group’s in-house venues, agencies, and catering capabilities.

Strategic Partnerships Recent joint ventures and collaborations in 2023–2026 indicate openness to co-create opportunities with other hospitality and venue operators, offering a pathway to propose joint events, co-branded campaigns, and shared revenue models.

Sustainability & Community Smart Group’s community initiatives and sustainability-minded projects (eg Thames 21 collaboration and family-focused outreach) can be leveraged to position sustainability-led event packages to brands prioritizing ESG and to win RFPs that emphasize responsible events.

Tech-Driven Services The tech stack including HubSpot, iCIMS, WordPress, and analytics tools suggests a strong foundation for lead generation, CRM-driven account-based marketing, and data-backed proposal customization to win larger corporate or venue-partner contracts.