In-house Catering Salt Hospitality Studio launch signals a strong move toward in-house catering for a portfolio of London venues, presenting a direct opportunity to upsell integrated catering solutions across Broadwick’s venue network.

JV and Growth Strategic joint venture with Broadwick Live Group positions Smart Group for expanded market reach and cross-sell across multiple venues, enabling coordinated proposals for broader event and hospitality packages.

Integrated Venue Offerings Ownership and collaboration across Smart Venues, Moving Venue, and Evolution London create potential for bundled events, seasonal celebrations, and branded experiences that increase average deal size and client stickiness.

Branding and Experience The portfolio emphasizes high-quality, immersive experiences and strong branding potential, offering sales angles around premium event design, tailored branding, and exclusive venue experiences to attract larger corporate and agency clients.

Sustainability & Community Past collaborations with Thames21 and Enable Leisure indicate social impact and community engagement opportunities, which can be leveraged to win clients prioritizing sustainability and corporate social responsibility in their event programs.