Strong Market Presence Smart Motors Toyota is a well-established dealership with over a century of history and a leading position as Wisconsin’s largest hybrid dealer, indicating a loyal customer base and significant market influence in the region.

Award-Winning Service The company has received notable accolades such as the President’s Cabinet Award for superior customer service, highlighting its reputation for quality service which can be leveraged for upselling premium offerings or service contracts.

Innovative Product Launches Recent launches of new models like the Sequoia and Toyota 4Runner, along with involvement in racing and concept vehicle development, position the dealership as a leader in innovative, durable vehicles ideal for customers seeking adventure and high-performance vehicles.

Strategic Collaborations Partnerships with mobility companies like Scooty Mobility for environmental awareness technology suggest growth opportunities in eco-friendly mobility solutions and connected vehicle services relevant to environmentally conscious consumers.

Digital and Event Engagement Active participation in industry events such as Dakar Rally victories and vehicle showcases presents opportunities for targeted marketing campaigns to enthusiasts and high-value prospects interested in performance and competition heritage.