Strong Market Presence As one of Wisconsin’s largest volume Toyota dealers and the mid-west’s largest hybrid dealer, Smart Motors Toyota demonstrates a significant market footprint that offers ample opportunities for upselling and expanding service contracts, especially in hybrid and eco-friendly vehicle segments.

Award-Winning Customer Service Having received the prestigious President’s Cabinet Award twice for superior customer service and sales volume, Smart Motors builds a reputation that can be leveraged to foster customer loyalty and generate repeat business for automotive accessories, financing solutions, and service packages.

Innovative and Race-Related Initiatives Smart Toyota’s recent involvement in Dakar Rally victories and development of race cars indicates a focus on performance and innovation, presenting opportunities to promote advanced automotive technologies, custom aftermarket accessories, and specialized service offerings to performance enthusiasts.

Expanding Vehicle Portfolio The launch of new models such as the 2023 Toyota 4Runner and Sequoia, alongside ongoing concept vehicle showcases, creates opportunities to target a broad customer base with tailored promotions for various SUV and rugged vehicle accessories, maintenance plans, and related aftermarket products.

Partnerships and Technology Focus Collaborations like the partnership with Scooty Mobility for environmental awareness technology highlight Smart Motors’ engagement with innovative mobility solutions, potentially opening avenues for tech partnerships, telematics services, and sustainability-focused product integrations to attract eco-conscious consumers.