New wellness line SmartSoda is expanding into ready-to-drink offerings with the Brilliant Life Drink line, presenting a new SKU tier to target beverage-forward workplaces and on-premise channels.

IoT beverage The JuLi Connect countertop IoT beverage dispenser creates a tech-driven, demand-responsive selling point for offices, gyms, and hospitality spaces, enabling recurring B2B sales and managed services.

Expanded distribution Recent partner with Consolidated Services Group broadens distribution reach, signaling opportunities to upsell to a larger network of foodservice accounts and contract channels.

Global expansion Past year disclosures show offices and operations spanning the United Kingdom, Canada, and plans for South America and the Middle East, indicating multi-region B2B selling opportunities and channel partnerships.

Wellness focus A 32-SKU lineup addressing immune support, gut health, energy, focus, and relaxation aligns with corporate wellness programs, providing cross-sell potential to employers, cafeterias, and managed-service providers.