SmartAsset
Software DevelopmentNew York, United States201-500 Employees
SmartAsset operates an online platform that provides consumer-focused financial information and education, along with personalized calculators and tools designed to help people make informed financial decisions. The service reaches an estimated 59 million people each month through its educational content and interactive tools. In addition, the company runs the SmartAsset Advisor Marketing Platform, which connects consumers with fiduciary financial advisors. Headquartered in New York City, New York, SmartAsset positions itself in the software development and fintech landscape by combining educational content with client-generation capabilities. Its target market includes individual consumers seeking personal finance guidance and fiduciary advisors looking to engage prospective clients through the platform. A recent development is the launch of an interactive map highlighting the wealthiest counties in the United States based on earnings, investment income and home value.
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