Expansion into advisor tools SmartAsset recently launched tools to help advisors monitor client engagement, signaling a focus on enhancing advisor capabilities. This presents a sales opportunity to offer these tools to financial advisory firms seeking improved client engagement strategies.

Sustained engagement with educational tools With an estimated 59 million monthly users accessing educational content and tools on SmartAsset, there is a significant opportunity to engage companies looking to reach a large consumer audience through financial education. Partnering with SmartAsset can provide a platform to showcase financial products and services to a broad audience actively seeking financial information.

Impactful financial rankings The recognition of colleges and community colleges by SmartAsset presents an opportunity for educational institutions to leverage this acknowledgment to attract more students or donors. Sales teams targeting educational institutions can highlight the significance of being recognized by SmartAsset to enhance their reputation and competitiveness.

Tech-driven financial insights Utilizing a tech stack including Vue.js, Hadoop, and Cloudflare, SmartAsset offers advanced technological capabilities in delivering financial information. This positions the company as an attractive partner for businesses seeking to integrate cutting-edge technology into their financial services platforms.

Market relevant tools like Cost of Living Calculator The release of tools like the Cost of Living Calculator by SmartAsset addresses real-world financial challenges faced by individuals. Sales professionals can leverage such tools to engage with clients who are seeking personalized financial advice tailored to their specific circumstances, thereby providing value-added services to customers.