Market Expansion Great Lakes Lifting has recently expanded its rental operations to Florida and increased its facilities in Illinois, indicating a growing regional presence and potential demand for additional lifting equipment and maintenance services in these expanding markets.

Service Differentiation The launch of a comprehensive maintenance program for SmartLift and Woods Powr-Grip models presents an opportunity to upsell preventive maintenance contracts, service packages, and extended support to existing and new clients seeking reliable equipment care.

Technology Utilization The company's adoption of modern tech tools such as Google Analytics and social media platforms suggests openness to digital marketing strategies, which can be leveraged to target construction firms and rental companies seeking innovative lifting solutions.

Growing Demand Recent facility upgrades and the new repair center in Illinois point to increased investment in capacity and service offerings, signaling potential sales opportunities for parts, replacement components, and specialized lifting equipment to meet rising customer demand.

Niche Focus Specialization in unique lifting equipment like SmartLift and Unic Spydercrane positions Great Lakes Lifting as a go-to provider for construction companies seeking sophisticated, reliable lifting solutions, opening avenues for premium product sales and tailored service contracts.