Global Platform Edge Smartly.io offers end to end ad tech that combines media, creative, and intelligence for hundreds of brands across Facebook, Google, Instagram, Pinterest, Snapchat and TikTok, delivering unified workflows at scale. Sales takeaway: target enterprise advertisers needing integrated media and creative management and opportunities to upsell the full stack.

TV Cross Sell Recent Roku partnership enables extending social campaigns to connected TV, creating cross screen reach and measurable impact. Sales takeaway: pitch advertisers aiming to move budgets to CTV with accurate attribution and unified reporting.

Incrementality Edge INCRMNTAL integration offers real time, privacy preserving incrementality insights across channels without user level data. Sales takeaway: position as ROI justification tool for brands with strict privacy requirements.

AI Creative Lead OpenAI partnership and AI powered platform position Smartly as a leader in AI driven creative optimization, enabling faster production of high performing creative variants. Sales takeaway: offer AI generated creatives and rapid experimentation to reduce time to market and boost performance.

Americas Expansion Expansion in Mexico City and broader Americas signals strong regional growth and local support for LatAm advertisers. Sales takeaway: target regional advertisers with localized campaigns, faster onboarding, and compelling success stories from the region.