Smartodds Email Format
Research ServicesEngland, United Kingdom51-200 Employees
Smartodds is a London-based research services firm focused on statistical research and consulting for sports. Its team develops predictive models for sporting events, with an emphasis on football, and supplements these models with in-depth match analyses from sports analysts. The outputs are delivered to clients through customized software and web interfaces built by the company's development team to support betting decisions. Operating in the sports analytics space, the company serves clients seeking data-driven insights to inform wagering on sports, combining quantitative modeling with qualitative analysis. In October 2020, Smartodds launched Matchbook.