Insights

Niche Expertise Smartodds specializes in sports betting research with a focus on football, providing highly tailored statistical models and analytical tools, making it a valuable partner for clients seeking advanced sports data insights.

Innovative Expansion The recent launch of Matchbook highlights the company's commitment to expanding into betting exchanges and innovative betting platforms, presenting opportunities to collaborate on new betting products or data integrations.

Technology-Driven Solutions With a tech stack including Azure, C#, and Django, Smartodds emphasizes software customization and data security, indicating a readiness to integrate advanced analytics solutions into client systems.

Financial Growth Potential Operating within a revenue range of up to $10 million and serving a competitive landscape of similar-sized firms, Smartodds presents an opportunity for sales of premium analytics services or scalable software solutions to grow their capabilities.

Market Positioning As part of a growing market of sports research and data analytics, Smartodds can be approached with targeted offerings in predictive modeling, data visualization, and client-specific reporting to enhance their value proposition and customer engagement.

Smartodds Tech Stack

Smartodds uses 8 technology products and services including PL/pgSQL, Nagios, JSON-LD, and more. Explore Smartodds's tech stack below.

PL/pgSQL

Database Management

Nagios

IT Infrastructure & Operations Management

JSON-LD

Javascript Frameworks

jQuery Mobile

Mobile Frameworks

Microsoft Office

Office Suites

Julia Programming Language

Programming Languages

Windows Forms

UI Frameworks

Microsoft ASP.NET

Web Frameworks

Smartodds Email Formats	Example	Percentage
First.Last@smartodds.co.uk	John.Doe@smartodds.co.uk	97%
LastF@smartodds.co.uk	DoeJ@smartodds.co.uk	2%
First.MiddleLast@smartodds.co.uk	John.MichaelDoe@smartodds.co.uk	1%

Smartodds Email Formats

Example

Percentage

First.Last@smartodds.co.uk

John.Doe@smartodds.co.uk

97%

LastF@smartodds.co.uk

DoeJ@smartodds.co.uk

First.MiddleLast@smartodds.co.uk

John.MichaelDoe@smartodds.co.uk

Frequently Asked Questions

Where is Smartodds's headquarters located?

Smartodds's main headquarters is located at 53-79 Highgate Road Unit 531 London, England United Kingdom. The company has employees across 3 continents, including EuropeNorth AmericaSouth America.

What is Smartodds's phone number?

You can contact Smartodds's main corporate office by phone at

+44-1328-86****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smartodds's official website and social media links?

Smartodds's official website is smartodds.co.uk and has social profiles on LinkedIn.

What is Smartodds's NAICS code?

Smartodds's NAICS code is 5417 - Scientific Research and Development Services.

How many employees does Smartodds have currently?

As of May 2026, Smartodds has approximately 141 employees across 3 continents, including EuropeNorth AmericaSouth America. Key team members include Cto: P. B.Chief Financial Officer: D. M.Chief Strategy Officer (cso): L. C.. Explore Smartodds's employee directory with LeadIQ.

What industry does Smartodds belong to?

Smartodds operates in the Research Services industry.

What technology does Smartodds use?

Smartodds's tech stack includes PL/pgSQLNagiosJSON-LDjQuery MobileMicrosoft OfficeJulia Programming LanguageWindows FormsMicrosoft ASP.NET.

What is Smartodds's email format?

Smartodds's email format typically follows the pattern of First.Last@smartodds.co.uk. Find more Smartodds email formats with LeadIQ.

When was Smartodds founded?

Smartodds was founded in 2004.

Smartodds

Q: What is Smartodds's official website and social media links?

Smartodds's official website is smartodds.co.uk. Smartodds has social profiles on LinkedIn.

Q: How many employees does Smartodds have currently?

Smartodds has approximately 141 employees.

Q: What technology does Smartodds use?

Smartodds's tech stack includes Windows Forms, Microsoft Azure, jQuery Mobile, Microsoft Team Foundation Server, Cloudflare DNS.

Q: What is Smartodds's NAICS code?

Smartodds's NAICS code is 5417 (Scientific Research and Development Services).

Research ServicesEngland, United Kingdom51-200 Employees

Smartodds is a company based in North London which provides statistical research and consulting services about sports.   

Our team of quantitative analysts develop and implement predictive statistical models for sporting events (primarily football), and we combine the results of this research with reports produced by our team of sports analysts who provide in depth analysis of past and future matches.  

The data produced by this research is presented to our clients in software and web pages specifically customised for them by our software development team.  Our clients then use this information to help make decisions about  bets on sporting events.

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Smartodds Tech Stack

Media & News

Smartodds Limited launches Matchbook.

Smartodds's Email Address Formats