Expansion Opportunities Smartplay is expanding offices to Taiwan and Eastern Asia, indicating a broader regional footprint and potential for new sales channels, strategic partnerships, and local service capabilities in Asian markets for their lottery drawing equipment and digital systems.

Leadership Hiring The appointment of a new vice president of technology and production suggests a focus on scaling manufacturing, R&D, and integration of advanced tech, presenting an opening to pitch upgraded hardware, software integration, and support services to modernize clients’ drawing operations.

Digital Systems Growth Recent launches and feature enhancements for the Origin Digital Lottery Draw System and Precision Prize Wheels highlight a shift toward digital drawing solutions, creating opportunities to upsell digital platforms, maintenance, and data analytics services to lotteries seeking modernization.

Global Lottery Footprint With installations in over 150 lottery locations and a reputation for reliability, Smartplay has established credibility to pursue new lottery operators and regional gaming authorities, offering turnkey drawing solutions and multi-location service agreements.

SMB Focused Capabilities Operating with a lean team and annual revenue in the low-to-mid single digits while serving prestigious lotteries, Smartplay represents a boutique supplier model that can be positioned for flexible pricing, rapid deployment, and dedicated customer support to mid-market operators seeking high reliability.