Insights

Global Expansion Smartplay's recent expansion into Taiwan and Eastern Asia presents a strategic opportunity to target lottery operators in emerging markets seeking reliable and innovative drawing equipment and digital systems.

Innovative Product Line The launch of new digital features such as the Precision Prize Wheels and Origin Digital Lottery Draw System suggests increasing customer demand for versatile, technologically advanced lottery solutions that can enhance user engagement.

Industry Leadership With over 30 years of experience and a strong reputation among prestigious lotteries worldwide, Smartplay is well-positioned to upsell upgrades, maintenance services, and custom solutions to existing clients seeking to modernize or expand their lottery operations.

Technology Investment The appointment of a VP of technology and production highlights Smartplay’s focus on advancing its digital offerings, providing opportunities to sell integrated hardware-software packages and ongoing technological support to modern lotteries.

Market Opportunity With a revenue range of 1 to 10 million and a client base globally, there is potential to target mid-sized lottery operators with scalable, reliable drawing solutions, especially those interested in digital transformation and secure, innovative gaming equipment.

Smartplay International, Inc. Tech Stack

Smartplay International, Inc. uses 8 technology products and services including Social Snowball, Amazon Web Services, Amazon S3, and more. Explore Smartplay International, Inc.'s tech stack below.

Social Snowball

Affiliate Advertising Networks

Amazon Web Services

Cloud Hosting

Amazon S3

Content Delivery Network

Element UI

Javascript Frameworks

jQuery

Javascript Libraries

Microsoft Office

Office Suites

X-XSS-Protection

Security

FitVids.js

Web Tools And Plugins

Smartplay International, Inc. Email Formats	Example	Percentage
First.Last@smartplay.com	John.Doe@smartplay.com	51%
First@smartplay.com	John@smartplay.com	49%

Smartplay International, Inc. Email Formats

Example

Percentage

First.Last@smartplay.com

John.Doe@smartplay.com

51%

First@smartplay.com

John@smartplay.com

49%

Frequently Asked Questions

Where is Smartplay International, Inc.'s headquarters located?

Smartplay International, Inc.'s main headquarters is located at 1550 Bridgeboro Road Edgewater Park, New Jersey 08010 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Smartplay International, Inc.'s phone number?

You can contact Smartplay International, Inc.'s main corporate office by phone at

+1-609-880-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smartplay International, Inc.'s official website and social media links?

Smartplay International, Inc.'s official website is smartplay.com and has social profiles on LinkedIn.

What is Smartplay International, Inc.'s NAICS code?

Smartplay International, Inc.'s NAICS code is 7132 - Gambling Industries.

How many employees does Smartplay International, Inc. have currently?

As of June 2026, Smartplay International, Inc. has approximately 39 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Vp Sales And Marketing: D. S.Vice President Technology & Production: K. M. K.President: T. M.. Explore Smartplay International, Inc.'s employee directory with LeadIQ.

What industry does Smartplay International, Inc. belong to?

Smartplay International, Inc. operates in the Gambling Facilities and Casinos industry.

What technology does Smartplay International, Inc. use?

Smartplay International, Inc.'s tech stack includes Social SnowballAmazon Web ServicesAmazon S3Element UIjQueryMicrosoft OfficeX-XSS-ProtectionFitVids.js.

What is Smartplay International, Inc.'s email format?

Smartplay International, Inc.'s email format typically follows the pattern of First.Last@smartplay.com. Find more Smartplay International, Inc. email formats with LeadIQ.

When was Smartplay International, Inc. founded?

Smartplay International, Inc. was founded in 1993.

Smartplay International, Inc.

Q: What technology does Smartplay International, Inc. use?

Smartplay International, Inc.'s tech stack includes Video.js, jQuery, Google Workspace, Element UI, EmbedPlus.

Q: What is Smartplay International, Inc.'s NAICS code?

Smartplay International, Inc.'s NAICS code is 7132 (Gambling Industries).

Gambling Facilities and CasinosNew Jersey, United States11-50 Employees

Smartplay International, Inc. is based in Edgewater Park, New Jersey, and focuses on lottery drawing equipment for the gambling industry. Founded in 1993, it designs, develops, and manufactures both mechanical ball draw machines and digital draw systems, evolving its offerings to meet client needs and technological advances. The company has installed equipment in more than 150 lottery locations worldwide, underscoring its international reach and practical experience.

Its management team combines extensive lottery experience across engineering, craftsmanship, and marketing disciplines, contributing to a depth of institutional knowledge. In recent years, the company has expanded its footprint, including establishing offices in Taiwan to support growth beyond traditional drawing equipment.

Insights

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