Insights

Strong Industry Reputation Smartplay's longstanding presence since 1993 and its reputation for quality and reliability have made it the preferred choice for prestigious lotteries worldwide, presenting opportunities to expand relationships with high-profile clients seeking proven solutions.

Innovative Product Offerings With recent launches such as the Precision Prize Wheels feature and the Origin Digital Lottery Draw System, Smartplay demonstrates a commitment to technological innovation, indicating potential for upselling advanced digital solutions to existing and new clients.

Leadership and Growth The recent hiring of a vice president of technology and production signals strategic growth and focus on technological advancements, which could be leveraged to position comprehensive upgrade packages or integrated modernization services.

Global Market Presence Having installed equipment in over 150 lottery locations globally, Smartplay's established international footprint offers a strong foundation for sales expansion into emerging markets and regions seeking reliable lottery equipment.

Technological Environment Utilizing a modern tech stack including AWS, Vue.js, and Nginx indicates high adaptability and scalable development capabilities, creating avenues for customized digital solutions and managed service offerings for clients looking to enhance their lottery operations.

Similar companies to Smartplay International, Inc.

Smartplay International, Inc. Tech Stack

Smartplay International, Inc. uses 8 technology products and services including Social Snowball, Microsoft Clarity, Amazon Web Services, and more. Explore Smartplay International, Inc.'s tech stack below.

  • Social Snowball
    Affiliate Advertising Networks
  • Microsoft Clarity
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Google Fonts API
    Font Scripts
  • Vue.js
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • Priority Hints
    Performance
  • Nginx
    Web Servers

Smartplay International, Inc.'s Email Address Formats

Smartplay International, Inc. uses at least 1 format(s):
Smartplay International, Inc. Email FormatsExamplePercentage
First.Last@smartplay.comJohn.Doe@smartplay.com
26%
First@smartplay.comJohn@smartplay.com
24%
First.Last@smartplay.comJohn.Doe@smartplay.com
26%
First@smartplay.comJohn@smartplay.com
24%

Frequently Asked Questions

What is Smartplay International, Inc.'s phone number?

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You can contact Smartplay International, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smartplay International, Inc.'s official website and social media links?

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Smartplay International, Inc.'s official website is smartplay.com and has social profiles on LinkedIn.

How much revenue does Smartplay International, Inc. generate?

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As of December 2025, Smartplay International, Inc.'s annual revenue is estimated to be $5.3M.

What is Smartplay International, Inc.'s SIC code NAICS code?

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Smartplay International, Inc.'s SIC code is 7999 - Amusement and Recreation Services, Not Elsewhere Classified NAICS code is 7132 - Gambling Industries.

How many employees does Smartplay International, Inc. have currently?

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As of December 2025, Smartplay International, Inc. has approximately 39 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Vp Sales And Marketing: D. S.Vice President Technology & Production: K. M. K.President: T. M.. Explore Smartplay International, Inc.'s employee directory with LeadIQ.

What industry does Smartplay International, Inc. belong to?

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Smartplay International, Inc. operates in the Gambling Facilities and Casinos industry.

What technology does Smartplay International, Inc. use?

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Smartplay International, Inc.'s tech stack includes Social SnowballMicrosoft ClarityAmazon Web ServicesGoogle Fonts APIVue.jsModernizrPriority HintsNginx.

What is Smartplay International, Inc.'s email format?

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Smartplay International, Inc.'s email format typically follows the pattern of First.Last@smartplay.com. Find more Smartplay International, Inc. email formats with LeadIQ.

When was Smartplay International, Inc. founded?

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Smartplay International, Inc. was founded in 1993.

Smartplay International, Inc.

Gambling Facilities and CasinosNew Jersey, United States11-50 Employees

Established in 1993, Smartplay is dedicated to the creative design, development and manufacture of lottery drawing equipment.  Over the years our product line has evolved in response to our clients needs by incorporating the latest technology.  Thus, we have maintained our position as the international leader in the area of lottery drawing machines and specialized game show equipment.  Smartplay is consistently chosen above other manufacturers due to our reputation for quality and reliability.  Because of this, we are proud to be the choice of the world’s most prestigious lotteries. 

Smartplay’s management team has over 200 combined years of lottery experience.  Our staff consists of conceptual artists, engineers, master craftsmen and marketing professionals.  We have visited and installed equipment in over 150 lottery locations throughout the world.  Drawing on this wealth of experience enables us to design and manufacture products that are visually exciting, designed for the studio environment and perform flawlessly.

Smartplay supplies both Mechanical Ball Draw Machines as well as Digital Draw Systems.

Section iconCompany Overview

Phone number
SIC Code
7999 - Amusement and Recreation Services, Not Elsewhere Classified
NAICS Code
7132 - Gambling Industries
Founded
1993
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Smartplay International, Inc.'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Smartplay International, Inc.'s revenue is estimated to be in the range of $1M$10M

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