SmartRevenue Employee Directory

Market ResearchConnecticut, United States11-50 Employees

SmartRevenue is a market research firm that focuses on understanding consumer behavior at the point of purchase and consumption, across at-home, in-public, in-store, and digital environments worldwide. Leveraging qualitative and quantitative ethnography, the company aims to quantify critical experience-related KPIs along the shopper path to purchase, helping clients identify opportunities in pre-store and in-store marketing, merchandising, and sales. Its work centers on touchpoints and drivers that influence decisions, offering insights across a broad retail landscape. Based in Stamford, Connecticut, SmartRevenue operates with a global reach through a large network of ethnographers and has conducted millions of observations and interviews across multiple regions and retail formats. In addition to its ongoing client work, the company has formed partnerships, such as a collaboration with Clorox Company to develop retail strategy and category leadership in international markets. SmartRevenue positions itself within the market research industry by emphasizing qualitative and quantitative ethnography to uncover insights that are not readily available through traditional approaches.

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