Insights

Growing International Presence Smartwares Group operates across multiple European markets and has a global footprint through sales in more than 80 countries, presenting opportunities to expand partnerships with distributors and retailers internationally.

Diverse Brand Portfolio With established brands like Tristar, Princess, and Byron, the company offers a wide range of consumer appliances, which creates cross-selling opportunities and brand-alignment strategies to target different customer segments.

Affordable Product Focus The emphasis on well-designed, easy-to-use, and affordable appliances positions Smartwares Group as a strong contender in the cost-conscious consumer electronics market, opening avenues for promotional collaborations and bulk sales to value-focused retailers.

Technology Stack & E-commerce Utilizing platforms like WordPress, Mirakl, and WPML indicates a robust online presence and e-commerce capability, allowing for targeted digital marketing campaigns and direct-to-consumer sales channels.

Market Opportunities & Growth With revenue between 1 to 10 million dollars and a focused product offering, there is potential to scale through strategic partnerships with larger electronics distributors and to tap into emerging smart safety and home automation trends.

Smartwares Group Tech Stack

Smartwares Group uses 8 technology products and services including WordPress, RSS, Microsoft 365, and more. Explore Smartwares Group's tech stack below.

  • WordPress
    Content Management System
  • RSS
    Content Management System
  • Microsoft 365
    Email
  • X-XSS-Protection
    Security
  • Mirakl
    Software As A Service
  • Plesk
    Web Hosting
  • WPML
    Web Platform Extensions
  • Magnific Popup
    Web Tools And Plugins

Media & News

Smartwares Group's Email Address Formats

Smartwares Group uses at least 1 format(s):
Smartwares Group Email FormatsExamplePercentage
First.Last@smartwaresgroup.comJohn.Doe@smartwaresgroup.com
77%
First.Middle.Last@smartwaresgroup.comJohn.Michael.Doe@smartwaresgroup.com
12%
FirstL@smartwaresgroup.comJohnD@smartwaresgroup.com
8%
First.Middle@smartwaresgroup.comJohn.Michael@smartwaresgroup.com
3%

Frequently Asked Questions

What is Smartwares Group's official website and social media links?

Minus sign iconPlus sign icon
Smartwares Group's official website is smartwaresgroup.com and has social profiles on LinkedIn.

What is Smartwares Group's SIC code NAICS code?

Minus sign iconPlus sign icon
Smartwares Group's SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 443 - Electronics and Appliance Stores.

How many employees does Smartwares Group have currently?

Minus sign iconPlus sign icon
As of December 2025, Smartwares Group has approximately 242 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Ceo: E. R.Cfo: I. A.Chief Commercial Officer (cco): R. B.. Explore Smartwares Group's employee directory with LeadIQ.

What industry does Smartwares Group belong to?

Minus sign iconPlus sign icon
Smartwares Group operates in the Retail Appliances, Electrical, and Electronic Equipment industry.

What technology does Smartwares Group use?

Minus sign iconPlus sign icon
Smartwares Group's tech stack includes WordPressRSSMicrosoft 365X-XSS-ProtectionMiraklPleskWPMLMagnific Popup.

What is Smartwares Group's email format?

Minus sign iconPlus sign icon
Smartwares Group's email format typically follows the pattern of First.Last@smartwaresgroup.com. Find more Smartwares Group email formats with LeadIQ.

When was Smartwares Group founded?

Minus sign iconPlus sign icon
Smartwares Group was founded in 1977.

Smartwares Group

Retail Appliances, Electrical, and Electronic EquipmentNorth Brabant, Netherlands201-500 Employees

Smartwares Group is a consumer driven leading European player in smart safety, lighting & home appliances with offices in The Netherlands, UK, Germany, France, Spain, Portugal, Italy, Sweden, Lebanon, Hong Kong and China. Our products are sold in more than 80 countries. 

Smartwares Group offers affordable, well designed and easy to use appliances and solutions that help make daily life easier, better and more fun. We offer the following brands: Tristar (www.tristar.eu), Princess (www.princesshome.eu), Campart (www.campart.eu), Smartwares (www.smartwares.eu), Topcom (www.topcom.eu) and Byron (www.chbyron.eu).

Our goal is to create value for our customers. We do this by quickly adopting global trends and translating them to exciting products, always at the required quality standards. We invest in strong partnerships with our suppliers and customers and make sure we control every step in the value chain to deliver what we promise. By pursuing economies of scale, we keep our prices attractive. 

Want to know more? 
Additional information on Smartwares Group and our business activities can be found at www.smartwaresgroup.com

Section iconCompany Overview

SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
443 - Electronics and Appliance Stores
Founded
1977
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Smartwares Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Smartwares Group's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.