Insights

AI Driven Waste Smartway’s core offering is an AI-powered Food Waste Management System that helps retailers detect near-expiry products and determine fast, revenue-saving actions such as discounting or donation, presenting a clear value proposition for grocers seeking waste reduction and profitability.

Retail Expansion Recent partnerships with Vallarta Supermarkets and ongoing deployments indicate active channel growth and enterprise sales opportunities within grocery chains and regional retailers looking to optimize inventory and reduce waste at scale.

Fresh Ops Focus The Fresh Operating System dedicated to fruits and vegetables signals a specialized tier of the product that can address category-specific pain points, creating upsell opportunities to retailers seeking targeted improvements in produce forecasting and replenishment.

Tech Ecosystem A diverse tech stack including Microsoft Azure, Power BI, Shopify, and SES-imagotag partnerships suggests integration capabilities with existing retail tech environments, enabling easier procurement via multi-vendor deployments and co-sell motions.

Funding Momentum Secured €1.4–1.55M in funding and a leadership hire for revenue growth reflect validation and capacity to scale sales efforts, presenting a favorable context for approaching mid-market grocers and regional chains with a clear ROI narrative.

Similar companies to Smartway

Smartway Tech Stack

Smartway uses 8 technology products and services including Hotjar, Power BI, Figma, and more. Explore Smartway's tech stack below.

Media & News

Smartway's Email Address Formats

Smartway uses at least 4 email formats:
Smartway Email FormatsExamplePercentage
F.Last@zero-gachis.comJ.Doe@zero-gachis.com
94%
FLast@zero-gachis.comJDoe@zero-gachis.com
4%
First@zero-gachis.comJohn@zero-gachis.com
2%
First@smartway.aiJohn@smartway.ai
100%

Frequently Asked Questions

What is Smartway's official website and social media links?

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Smartway's official website is smartway.ai and has social profiles on LinkedIn.

How much revenue does Smartway generate?

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As of October 2026, Smartway's annual revenue is estimated to be $1M - $10M.

What is Smartway's NAICS code?

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Smartway's NAICS code is 44511 - Supermarkets and Other Grocery (except Convenience) Stores.

How many employees does Smartway have currently?

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As of October 2026, Smartway has approximately 107 employees across 3 continents, including Europe, Asia and North America. Key team members include Ceo Co-Founder: P. M., Cmo: A. B. and Head Of Marketing: S. A. Explore Smartway's employee directory with LeadIQ.

What industry does Smartway belong to?

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Smartway operates in the Retail Groceries industry.

What technology does Smartway use?

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Smartway's tech stack includes Hotjar, Power BI, Figma, Shopify, Microsoft Dynamics, Office 365, Notion and Microsoft Azure.

What is Smartway's email format?

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Smartway's email format typically follows the pattern of F.Last@zero-gachis.com. Find more Smartway email formats with LeadIQ.

How much funding has Smartway raised to date?

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As of October 2026, Smartway has raised $12M in funding. The last funding round occurred on Apr 07, 2021.

When was Smartway founded?

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Smartway was founded in 2012.
Smartway logo

Smartway

Retail GroceriesPays de la Loire, France51-200 Employees

Smartway is a French company operating in the grocery retail sector that provides a food waste management system. Using artificial intelligence, its platform helps store teams identify products nearing expiration and decide whether to apply rapid, targeted discounts or facilitate donations to charities. The approach aims to reduce waste in grocery outlets while improving profitability for retailers.

Founded in 2012 and based in Saint-Herblain in the Pays de la Loire region, Smartway serves grocery operators seeking to optimize product lifecycles at the store level. A notable development in its recent history is a partnership with Vallarta Supermarkets announced in early 2026.

Section iconCompany Overview

NAICS Code
44511 - Supermarkets and Other Grocery (except Convenience) Stores
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $12M

    Smartway has raised a total of $12M of funding over 1 rounds. Their latest funding round was raised on Apr 07, 2021 as a Series A.

  • $1M - $10M

    Smartway's revenue is estimated to be in the range of $1M - $10M

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