Expansion Opportunities Smashburger is actively pursuing growth through non-traditional channels and partnerships, as evidenced by recent hires in Director of Non-Traditional Franchise Development and leadership focused on expansion. This indicates a receptive moment for partnerships with travel hubs, education campuses, airports, and other alternative venues that can drive increased footprint and unit economics.

Brand Protection There are rising trademark clearance and policing needs internationally, suggesting opportunities to offer brand protection services, IP strategy consultation, and regional trademark filings to support global expansion and channel diversification.

Menu Innovation Recent limited-time NY deli inspired offerings signal a willingness to experiment with distinctive concepts to attract new customers. Sales outreach can propose collaborative limited-time menu development, regional flavor partnerships, or co-branded promotions with suppliers and IP-friendly concepts.

Digital & Tech Stack Smashburger runs on modern tech including Snowflake, NetSuite, SAP Concur, Azure, and analytics tools suggesting readiness for data-driven partnerships, centralized procurement, and cloud-based loyalty or promo platforms to optimize operations and marketing ROI.

Ownership & Scale As a Jollibee-owned brand with substantial revenue and a mid-to-large employee base, Smashburger presents a multi-site opportunity for enterprise-grade solutions in supply chain, ERP, CRM, and franchising support, along with potential for cross-brand collaborations within the Jollibee portfolio.