SMI-Alcott

Market ResearchIllinois, United States2-10 Employees

--- As of November 1st, 2018 SMI-Alcott and Brädo are joining forces under the Brädo Creative Insights name. ---

SMI-Alcott is a unique full-service market research company that specializes in creating tailored insights and bringing them to life for greater business impact. We use innovative thinking and insight-driven philosophy to provide you (our clients) with creative and profound learnings for marketing decisions and communication. We love a challenge, we love designing something unique- tailored to you, your needs – for insights that surprise and open new thinking. We live to dig in and understand your business, so we can best leverage our proprietary constructs, tools, and processes to activate your team for accelerated business impact. Our favorite clients are those who give us license to immerse ourselves in their business and become their trusted, long-term partner.

Our experience is broad and deep, with strong client partners across a broad range of categories and brands. Over 40% of our business has a global footprint - conducting research in 20+ countries spanning the continents and facilitated client workshops in 16 countries.

Minority owned, Women's Business Enterprise National Council member since 2004. 

Specialties:
-  Activation Workshops / Ideation Sessions
-  Segmentation -  Consumer, Professionals 
-  Need / Motivation State Identification
-  Path to Purchase
-  Patient / Consumer Journey
-  Perceptual Market Structure
-  Brand Equity Assets & Appraisal
-  Brand Extendibility
-  Concept / Positioning / Messaging: Optimization & Evaluation 
-  Product Testing: Benchmarking, Optimization, Concept / Product Fit
-  Attitudes & Usage / Habits & Practices
-  Qualitative Research: Range of populations and interview methods – including exploratory, journey, moments-that-matter and optimization input issue areas

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