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Insights

Global Distribution Network Smiffys distributes nearly 5,000 products to over 5,000 stockists worldwide, presenting an opportunity for expansion through partnerships with new distributors and retailers globally.

Licensing Partnerships Recent collaborations with iconic brands like Warner Bros., Kellogg's, and Universal Monsters showcase the potential for sales growth by leveraging licensing agreements to develop exclusive costume collections and accessories.

Innovative Product Range With approximately 1,000 new products introduced each year, Smiffys stays ahead of trends, offering a continuous stream of fresh and innovative designs that can appeal to a broad range of customers and drive sales.

Technology Utilization Employing diverse tech tools like Hotjar, Facebook Pixel, and TikTok Pixel, Smiffys demonstrates a commitment to leveraging digital platforms for marketing and customer engagement, indicating a potential for online sales growth.

Financial Stability and Growth Receiving significant financing and boasting a revenue of $50M - $100M, Smiffys' financial health signals stability and potential for investment in marketing strategies, expansion initiatives, and further product development to drive increased sales.

Similar companies to Smiffys

Smiffys Tech Stack

Smiffys uses 8 technology products and services including Hotjar, Facebook Pixel, TikTok Pixel, and more. Explore Smiffys's tech stack below.

  • Hotjar
    Analytics
  • Facebook Pixel
    Analytics
  • TikTok Pixel
    Analytics
  • jQuery UI
    Javascript Libraries
  • Module Federation
    Miscellaneous
  • jQuery Mobile
    Mobile Frameworks
  • Mastercard
    Payment Processing
  • Priority Hints
    Performance

Media & News

Smiffys's Email Address Formats

Smiffys uses at least 1 format(s):
Smiffys Email FormatsExamplePercentage
FirstLast@smiffys.comJohnDoe@smiffys.com
83%
First.Last@smiffys.comJohn.Doe@smiffys.com
11%
FirLast@smiffys.comJohDoe@smiffys.com
4%
Last@smiffys.comDoe@smiffys.com
2%

Frequently Asked Questions

Where is Smiffys's headquarters located?

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Smiffys's main headquarters is located at London House, Central Park, New Lane Leeds, England LS11 5EB GB. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is Smiffys's official website and social media links?

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Smiffys's official website is smiffys.com and has social profiles on LinkedIn.

How much revenue does Smiffys generate?

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As of June 2024, Smiffys's annual revenue reached $75M.

What is Smiffys's SIC code NAICS code?

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Smiffys's SIC code is 5145 - Confectionery NAICS code is 453991 - Tobacco Stores.

How many employees does Smiffys have currently?

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As of June 2024, Smiffys has approximately 201 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Chief Financial Officer: A. H.Head Of Uk & European Sales: S. B.Head Of Financial Planning & Analysis: C. B.. Explore Smiffys's employee directory with LeadIQ.

What industry does Smiffys belong to?

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Smiffys operates in the Retail Apparel and Fashion industry.

What technology does Smiffys use?

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Smiffys's tech stack includes HotjarFacebook PixelTikTok PixeljQuery UIModule FederationjQuery MobileMastercardPriority Hints.

What is Smiffys's email format?

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Smiffys's email format typically follows the pattern of . Find more Smiffys email formats with LeadIQ.

When was Smiffys founded?

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Smiffys was founded in 1894.
Smiffys

Smiffys

Retail Apparel and FashionEngland, United Kingdom201-500 Employees

We have been in the business of fancy dress since 1894, becoming a global organisation with offices and showrooms worldwide. As the leading fancy dress, Halloween and Carnival manufacturing company in the UK, we distribute nearly 5,000 products to over 5,000 stockists around the world with over 26 million items shipped every year. Our vision is to be the best, most liked, trusted and respected company in our industry.

Our mission is; to inspire pride and loyalty in our colleagues and customers by delivering sustainable growth and profit through continuous innovation, outstanding quality and service in an enjoyable and fun environment. We pride ourselves on our excellent customer service, packaging, product range and availability.  

Originally founded as RH Smith & Sons (Wigmakers) but affectionately known as Smiffys in the industry, the organisation now has offices in the UK, Hong Kong, China and Australia. In our 123 year history, RH Smith has built up 2 fancy dress and costume brands, Smiffys and Fever. 

Our promise is to provide value for money, innovative and fun designs for our customers who love to stand out from the crowd and celebrate with style and a sense of humour.  We are proud to design all of our costumes and accessories in-house in our UK office.  

We introduce approximately 1,000 new products each year throughout our ranges, ensuring Smiffys is at the forefront of fashions and trends.

Section iconCompany Overview

Headquarters
London House, Central Park, New Lane Leeds, England LS11 5EB GB
SIC Code
5145 - Confectionery
NAICS Code
453991 - Tobacco Stores
Founded
1894
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Smiffys's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Smiffys's revenue is in the range of $50M$100M

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