Insights

Product Innovation With approximately 1,000 new products introduced annually, Smiffys demonstrates a strong commitment to staying ahead of fashion trends and offering fresh, innovative costumes and accessories. This creates ongoing sales opportunities through seasonal campaigns and new collections.

Global Presence Having offices in the UK, Hong Kong, China, and Australia, Smiffys has a broad international footprint. This global reach opens avenues for expanding distribution channels and partnering with retail outlets worldwide, especially during peak seasons like Halloween and Carnival.

Brand Collaborations Strategic partnerships with major brands such as Warner Bros, Kellogg’s, and Manic Panic highlight opportunities for licensing and co-branded collections, appealing to customers seeking officially licensed and trend-aligned costumes.

Market Focus As the UK’s leading fancy dress manufacturer with a significant online presence and robust customer service, Smiffys can leverage its reputation to target specialty stores, online marketplaces, and event organizers looking for high-quality, fun costumes for various celebrations.

Event Alignment Participation in major events like World Book Day and Halloween collections positions Smiffys as an ideal partner for themed promotions, exclusive product launches, and seasonal campaigns that boost sales in retail and direct-to-consumer channels.

Similar companies to Smiffys

Smiffys Tech Stack

Smiffys uses 8 technology products and services including AWIN, Google Ads Conversion Tracking, Facebook Pixel, and more. Explore Smiffys's tech stack below.

  • AWIN
    Affiliate Advertising Networks
  • Google Ads Conversion Tracking
    Analytics
  • Facebook Pixel
    Analytics
  • React
    Javascript Frameworks
  • Underscore.js
    Javascript Libraries
  • Royal Mail
    Logistics
  • Google Pay
    Payment Processing
  • PayPal
    Payment Processing

Media & News

Smiffys's Email Address Formats

Smiffys uses at least 1 format(s):
Smiffys Email FormatsExamplePercentage
FirstLast@smiffys.comJohnDoe@smiffys.com
83%
First.Last@smiffys.comJohn.Doe@smiffys.com
11%
FirLast@smiffys.comJohDoe@smiffys.com
4%
Last@smiffys.comDoe@smiffys.com
2%

Frequently Asked Questions

What is Smiffys's official website and social media links?

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Smiffys's official website is smiffys.com and has social profiles on LinkedIn.

How much revenue does Smiffys generate?

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As of December 2025, Smiffys's annual revenue is estimated to be $45M.

What is Smiffys's SIC code NAICS code?

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Smiffys's SIC code is 5145 - Confectionery NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Smiffys have currently?

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As of December 2025, Smiffys has approximately 201 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Chief Financial Officer: A. H.Vp Of Sales Usa: M. A.Head Of Amazon: K. B.. Explore Smiffys's employee directory with LeadIQ.

What industry does Smiffys belong to?

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Smiffys operates in the Retail Apparel and Fashion industry.

What technology does Smiffys use?

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Smiffys's tech stack includes AWINGoogle Ads Conversion TrackingFacebook PixelReactUnderscore.jsRoyal MailGoogle PayPayPal.

What is Smiffys's email format?

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Smiffys's email format typically follows the pattern of FirstLast@smiffys.com. Find more Smiffys email formats with LeadIQ.

When was Smiffys founded?

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Smiffys was founded in 1894.

Smiffys

Retail Apparel and FashionEngland, United Kingdom201-500 Employees

We have been in the business of fancy dress since 1894, becoming a global organisation with offices and showrooms worldwide. As the leading fancy dress, Halloween and Carnival manufacturing company in the UK, we distribute nearly 5,000 products to over 5,000 stockists around the world with over 26 million items shipped every year. Our vision is to be the best, most liked, trusted and respected company in our industry.

Our mission is; to inspire pride and loyalty in our colleagues and customers by delivering sustainable growth and profit through continuous innovation, outstanding quality and service in an enjoyable and fun environment. We pride ourselves on our excellent customer service, packaging, product range and availability.  

Originally founded as RH Smith & Sons (Wigmakers) but affectionately known as Smiffys in the industry, the organisation now has offices in the UK, Hong Kong, China and Australia. In our 123 year history, we have built up 2 fancy dress and costume brands, Smiffys and Fever. 

Our promise is to provide value for money, innovative and fun designs for our customers who love to stand out from the crowd and celebrate with style and a sense of humour.  We are proud to design all of our costumes and accessories in-house in our UK office.  

We introduce approximately 1,000 new products each year throughout our ranges, ensuring Smiffys is at the forefront of fashions and trends.

Section iconCompany Overview

SIC Code
5145 - Confectionery
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1894
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Smiffys's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Smiffys's revenue is estimated to be in the range of $25M$50M

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