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Insights

Global Distribution Footprint With over 5,000 stockists worldwide and shipping 26 million items annually, tapping into international markets presents significant sales opportunities for Smiffys. Developing strategic partnerships and expanding distribution networks can further boost sales growth.

Innovative Product Releases Introducing 1,000 new products each year keeps Smiffys ahead in trends. Leveraging this constant innovation to tailor offerings to evolving customer preferences can drive sales by catering to a diverse and fashion-conscious consumer base.

Collaboration with Major Brands Recent collaborations with renowned brands like Warner Bros., Kellogg's, and Universal Monsters showcase Smiffys' ability to create unique collections. Leveraging partnerships with such influential brands can lead to exclusive product lines and increased sales.

Financial Support for Expansion Securing £20m financing from NatWest signifies a strong financial foundation for growth. Investing in expansion strategies, such as launching new product lines or entering emerging markets, can drive sales by increasing brand visibility and market reach.

Operational Efficiency through Partnerships Strategic partnerships with logistics experts like Clipper Logistics plc streamline stock management and fulfilment for Smiffys. Optimizing operational processes through such collaborations can enhance customer satisfaction, ensure timely deliveries, and drive repeat sales.

Similar companies to Smiffys

Smiffys Tech Stack

Smiffys uses 8 technology products and services including Hotjar, Facebook Pixel, TikTok Pixel, and more. Explore Smiffys's tech stack below.

  • Hotjar
    Analytics
  • Facebook Pixel
    Analytics
  • TikTok Pixel
    Analytics
  • jQuery UI
    Javascript Libraries
  • Module Federation
    Miscellaneous
  • jQuery Mobile
    Mobile Frameworks
  • Mastercard
    Payment Processing
  • Priority Hints
    Performance

Media & News

Smiffys's Email Address Formats

Smiffys uses at least 1 format(s):
Smiffys Email FormatsExamplePercentage
FirstLast@smiffys.comJohnDoe@smiffys.com
84%
First.Last@smiffys.comJohn.Doe@smiffys.com
10%
FirLast@smiffys.comJohDoe@smiffys.com
4%
Last@smiffys.comDoe@smiffys.com
2%

Frequently Asked Questions

Where is Smiffys's headquarters located?

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Smiffys's main headquarters is located at London House, Central Park, New Lane Leeds, England LS11 5DZ GB. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is Smiffys's official website and social media links?

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Smiffys's official website is smiffys.com and has social profiles on LinkedIn.

How much revenue does Smiffys generate?

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As of October 2024, Smiffys's annual revenue reached $75M.

What is Smiffys's SIC code NAICS code?

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Smiffys's SIC code is 5145 - Confectionery NAICS code is 453991 - Tobacco Stores.

How many employees does Smiffys have currently?

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As of October 2024, Smiffys has approximately 201 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Chief Financial Officer: A. H.Chief Operating Officer: C. I.Head Of Ecommerce: A. W.. Explore Smiffys's employee directory with LeadIQ.

What industry does Smiffys belong to?

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Smiffys operates in the Retail Apparel and Fashion industry.

What technology does Smiffys use?

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Smiffys's tech stack includes HotjarFacebook PixelTikTok PixeljQuery UIModule FederationjQuery MobileMastercardPriority Hints.

What is Smiffys's email format?

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Smiffys's email format typically follows the pattern of . Find more Smiffys email formats with LeadIQ.

When was Smiffys founded?

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Smiffys was founded in 1894.
Smiffys

Smiffys

Retail Apparel and FashionEngland, United Kingdom201-500 Employees

We have been in the business of fancy dress since 1894, becoming a global organisation with offices and showrooms worldwide. As the leading fancy dress, Halloween and Carnival manufacturing company in the UK, we distribute nearly 5,000 products to over 5,000 stockists around the world with over 26 million items shipped every year. Our vision is to be the best, most liked, trusted and respected company in our industry.

Our mission is; to inspire pride and loyalty in our colleagues and customers by delivering sustainable growth and profit through continuous innovation, outstanding quality and service in an enjoyable and fun environment. We pride ourselves on our excellent customer service, packaging, product range and availability.  

Originally founded as RH Smith & Sons (Wigmakers) but affectionately known as Smiffys in the industry, the organisation now has offices in the UK, Hong Kong, China and Australia. In our 123 year history, we have built up 2 fancy dress and costume brands, Smiffys and Fever. 

Our promise is to provide value for money, innovative and fun designs for our customers who love to stand out from the crowd and celebrate with style and a sense of humour.  We are proud to design all of our costumes and accessories in-house in our UK office.  

We introduce approximately 1,000 new products each year throughout our ranges, ensuring Smiffys is at the forefront of fashions and trends.

Section iconCompany Overview

Headquarters
London House, Central Park, New Lane Leeds, England LS11 5DZ GB
SIC Code
5145 - Confectionery
NAICS Code
453991 - Tobacco Stores
Founded
1894
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Smiffys's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Smiffys's revenue is in the range of $50M$100M

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