Insights

Growth expansion Smileat is a B Corp with international presence and growth momentum, recently surpassing €21 million in revenue and expanding into multiple European markets. Sales opportunities exist in newly entered markets and through channel partnerships to accelerate geographic reach.

Brand positioning Positioned as real, organic, home-like baby food without added sugars or preservatives, Smileat appeals to health-conscious families. Potential cross-sell with premium organic products, parental wellness brands, and grocery retailers focusing on clean labels.

Acquisition momentum Recent majority stake acquisition by Seaya Capital signals strong investor confidence and potential for accelerated scale. This creates opportunities to approach Smileat for distribution partnerships, co-branding, or regional sales campaigns supported by a growth-backed strategy.

Tech and data Active digital ecosystem with assets like Facebook Pixel and Piwik PRO Core indicates readiness for performance marketing and data-driven campaigns. Potential for partner onboarding in digital advertising, analytics, and e-commerce optimization to boost ROAS.

Financial runway Funding history shows capability to support expansion and marketing initiatives, with revenue growth trending upward. Opportunities exist to present scalable distribution models, private-label collaborations, or multi-channel retail strategies aimed at accelerating revenue further.

Smileat Tech Stack

Smileat uses 8 technology products and services including Facebook Pixel, jsDelivr, Cross Sell, and more. Explore Smileat's tech stack below.

  • Facebook Pixel
    Analytics
  • jsDelivr
    Content Delivery Network
  • Cross Sell
    E-commerce
  • Mintt Studio Instafeed
    Social Media Marketing Software
  • Piwik PRO Core
    Web Analytics
  • SuperLemon
    Web Platform Extensions
  • Max Mega Menu
    Widgets
  • POWR
    Widgets

Smileat's Email Address Formats

Smileat uses at least 2 format(s):
Smileat Email FormatsExamplePercentage
First.Middle@smileatbaby.comJohn.Michael@smileatbaby.com
59%
First.Last@smileatbaby.comJohn.Doe@smileatbaby.com
41%

Frequently Asked Questions

What is Smileat's official website and social media links?

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Smileat's official website is smileat.com and has social profiles on LinkedInCrunchbase.

How much revenue does Smileat generate?

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As of July 2026, Smileat's annual revenue is estimated to be $1M - $10M.

What is Smileat's NAICS code?

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Smileat's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Smileat have currently?

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As of July 2026, Smileat has approximately 77 employees across 2 continents, including EuropeNorth America. Key team members include Cfo: D. J.Cmo: I. S.Chief Operating Officer: L. V.. Explore Smileat's employee directory with LeadIQ.

What industry does Smileat belong to?

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Smileat operates in the Food and Beverage Services industry.

What technology does Smileat use?

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Smileat's tech stack includes Facebook PixeljsDelivrCross SellMintt Studio InstafeedPiwik PRO CoreSuperLemonMax Mega MenuPOWR.

What is Smileat's email format?

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Smileat's email format typically follows the pattern of First.Middle@smileatbaby.com. Find more Smileat email formats with LeadIQ.

How much funding has Smileat raised to date?

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As of July 2026, Smileat has raised $4.8M in funding. The last funding round occurred on Jun 16, 2021 for $2.2M.

When was Smileat founded?

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Smileat was founded in 2015.
Smileat logo

Smileat

Food and Beverage ServicesCommunity of Madrid, Spain51-200 Employees

Smileat is a Madrid-based company in the food and beverage sector that focuses on organic foods for babies and young children. Its products prioritize real ingredients and avoid preservatives and added sugars, aiming to resemble home-cooked meals. The business operates as a B Corp and seeks to extend access to this ecological, high-quality early nutrition across multiple markets.

Its customers are families prioritizing healthier, age-appropriate options for early nutrition. The company has a presence in Spain and several European markets, including Portugal, Poland, the Czech Republic, and Romania, reflecting growth over more than a decade. It is a mid-sized enterprise continuing to expand into new countries and channels.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $4.8M

    Smileat has raised a total of $4.8M of funding over 6 rounds. Their latest funding round was raised on Jun 16, 2021 in the amount of $2.2Mas a seed.

  • $1M - $10M

    Smileat's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $4.8M

    Smileat has raised a total of $4.8M of funding over 6 rounds. Their latest funding round was raised on Jun 16, 2021 in the amount of $2.2Mas a seed.

  • $1M - $10M

    Smileat's revenue is estimated to be in the range of $1M - $10M

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