Insights

Brand Longevity With over 50 years of brand heritage, Smiley has demonstrated consistent relevance and cultural significance, providing a solid foundation for partnerships and licensing opportunities across various markets.

Sustainability Commitment The company's recent launch of the Future Positive campaign highlights a strong focus on social and climate justice, indicating potential for collaborations in sustainable product lines and eco-conscious branding initiatives.

Strategic Collaborations Recent partnerships with major brands like Adidas and G2 Esports show Smiley's openness to co-creating exclusive collections, which can be expanded to target new markets such as sports, gaming, and streetwear.

Geographic Expansion The opening of seven stores in China signifies active regional growth, offering opportunities to tailor products and marketing strategies to emerging markets with high consumer engagement for lifestyle and fashion brands.

Digital & Security Focus Investments in cutting-edge security solutions and digital brand protection suggest opportunities for innovative product authentication and anti-counterfeiting solutions, appealing to licensing and retail partners seeking brand integrity.

Similar companies to Smiley Company

Smiley Company Tech Stack

Smiley Company uses 8 technology products and services including React, JSON-LD, JavaScript InfoVis Toolkit, and more. Explore Smiley Company's tech stack below.

  • React
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • JavaScript InfoVis Toolkit
    Javascript Graphics
  • Preact
    Javascript Libraries
  • Google Maps
    Maps
  • HSTS
    Security
  • USPS
    Transportation And Fleet Management
  • Tailwind CSS
    UI Frameworks

Media & News

Smiley Company's Email Address Formats

Smiley Company uses at least 1 format(s):
Smiley Company Email FormatsExamplePercentage
First@smiley.comJohn@smiley.com
88%
Last@smiley.comDoe@smiley.com
8%
FirstLast@smiley.comJohnDoe@smiley.com
3%
LF@smiley.comDJ@smiley.com
1%

Frequently Asked Questions

Where is Smiley Company's headquarters located?

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Smiley Company's main headquarters is located at 13 Weston Street London, England se1 3er United Kingdom. The company has employees across 6 continents, including EuropeNorth AmericaAfrica.

What is Smiley Company's official website and social media links?

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Smiley Company's official website is smiley.com and has social profiles on LinkedIn.

How much revenue does Smiley Company generate?

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As of February 2026, Smiley Company's annual revenue is estimated to be $3.2M.

What is Smiley Company's SIC code NAICS code?

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Smiley Company's SIC code is 7319 - Advertising, Not Elsewhere Classified NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Smiley Company have currently?

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As of February 2026, Smiley Company has approximately 109 employees across 6 continents, including EuropeNorth AmericaAfrica. Key team members include Chief Product Officer: J. M.Chief Product Officer: R. W.Vice President Brand Collaborations/Retail Partnerships & Business Development: L. G.. Explore Smiley Company's employee directory with LeadIQ.

What industry does Smiley Company belong to?

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Smiley Company operates in the Retail Apparel and Fashion industry.

What technology does Smiley Company use?

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Smiley Company's tech stack includes ReactJSON-LDJavaScript InfoVis ToolkitPreactGoogle MapsHSTSUSPSTailwind CSS.

What is Smiley Company's email format?

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Smiley Company's email format typically follows the pattern of First@smiley.com. Find more Smiley Company email formats with LeadIQ.

When was Smiley Company founded?

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Smiley Company was founded in 1972.

Smiley Company

Retail Apparel and FashionEngland, United Kingdom51-200 Employees

Smiley is the original collaborator brand, our defiantly optimistic energy has inspired generations for over 50 years. 

The enduring positive impact of the most universally recognizable symbol in the world, represented freedom in the 1970s, defined music subcultures in the 80s and 90s and, in the 2000s, alongside our growing fashion and art status, became a vanguard of the digital revolution with the creation of the emoticons – a new visual form of communication. 

Turning 50 in 2022, Smiley is leading the way once again with the launch of a first-of-its-kind ­campaign Future Positive, working with brands across the globe to tackle worldwide social and climate injustice through sustainable and transparently-produced products.

Section iconCompany Overview

Headquarters
13 Weston Street London, England se1 3er United Kingdom
Website
smiley.com
SIC Code
7319 - Advertising, Not Elsewhere Classified
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1972
Employees
51-200

Section iconFunding & Financials

  • $500M$1B

    Smiley Company's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Smiley Company's revenue is estimated to be in the range of $500M$1B

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