Insights

Established Brand Legacy With over 50 years of history, Smiley Company has built a strong brand identity rooted in optimism and cultural influence, offering opportunities to leverage its timeless appeal across new product lines and collaborations.

Strategic Collaborations Recent partnerships with brands like Kipling, G2 Esports, and Adidas indicate active engagement in lifestyle, gaming, and sports markets, presenting prospects for co-branded campaigns and product launches.

Sustainability Commitment The launch of Future Positive campaign and focus on sustainable, transparently-produced products signal a growing consumer demand for eco-conscious offerings, opening doors for environmentally friendly product integration.

Digital Innovation Smiley’s embrace of digital communication tools and recent initiatives like brand protection solutions highlight investment in technology, suggesting opportunities for advanced digital marketing and secure e-commerce solutions.

Market Expansion Potential Active product launches and international collaborations point toward expansion into new markets and categories, which can be targeted with tailored sales pitches for broadening distribution channels and exclusive collection opportunities.

Similar companies to Smiley Company

Smiley Company Tech Stack

Smiley Company uses 8 technology products and services including Nuxt.js, Vue.js, jQuery Migrate, and more. Explore Smiley Company's tech stack below.

  • Nuxt.js
    Javascript Frameworks
  • Vue.js
    Javascript Frameworks
  • jQuery Migrate
    Javascript Libraries
  • Slick
    Javascript Libraries
  • Pardot
    Marketing
  • Yoast SEO
    Search Engines
  • Transcy
    Translation
  • Bootstrap
    UI Frameworks

Media & News

Smiley Company's Email Address Formats

Smiley Company uses at least 1 format(s):
Smiley Company Email FormatsExamplePercentage
First@smiley.comJohn@smiley.com
88%
Last@smiley.comDoe@smiley.com
8%
FirstLast@smiley.comJohnDoe@smiley.com
3%
LF@smiley.comDJ@smiley.com
1%

Frequently Asked Questions

Where is Smiley Company's headquarters located?

Minus sign iconPlus sign icon
Smiley Company's main headquarters is located at 13 Weston Street London, England se1 3er United Kingdom. The company has employees across 6 continents, including EuropeNorth AmericaAfrica.

What is Smiley Company's official website and social media links?

Minus sign iconPlus sign icon
Smiley Company's official website is smiley.com and has social profiles on LinkedIn.

What is Smiley Company's NAICS code?

Minus sign iconPlus sign icon
Smiley Company's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Smiley Company have currently?

Minus sign iconPlus sign icon
As of June 2026, Smiley Company has approximately 111 employees across 6 continents, including EuropeNorth AmericaAfrica. Key team members include Chief Product Officer: J. M.Chief Product Officer: R. W.Vice President Brand Collaborations/Retail Partnerships & Business Development: L. G.. Explore Smiley Company's employee directory with LeadIQ.

What industry does Smiley Company belong to?

Minus sign iconPlus sign icon
Smiley Company operates in the Retail Apparel and Fashion industry.

What technology does Smiley Company use?

Minus sign iconPlus sign icon
Smiley Company's tech stack includes Nuxt.jsVue.jsjQuery MigrateSlickPardotYoast SEOTranscyBootstrap.

What is Smiley Company's email format?

Minus sign iconPlus sign icon
Smiley Company's email format typically follows the pattern of First@smiley.com. Find more Smiley Company email formats with LeadIQ.

When was Smiley Company founded?

Minus sign iconPlus sign icon
Smiley Company was founded in 1972.

Smiley Company

Retail Apparel and FashionEngland, United Kingdom51-200 Employees

Smiley is the original collaborator brand, our defiantly optimistic energy has inspired generations for over 50 years. 

The enduring positive impact of the most universally recognizable symbol in the world, represented freedom in the 1970s, defined music subcultures in the 80s and 90s and, in the 2000s, alongside our growing fashion and art status, became a vanguard of the digital revolution with the creation of the emoticons – a new visual form of communication. 

Turning 50 in 2022, Smiley is leading the way once again with the launch of a first-of-its-kind ­campaign Future Positive, working with brands across the globe to tackle worldwide social and climate injustice through sustainable and transparently-produced products.

Section iconCompany Overview

Headquarters
13 Weston Street London, England se1 3er United Kingdom
Website
smiley.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1972
Employees
51-200

Section iconFunding & Financials

  • $500M$1B

    Smiley Company's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Smiley Company's revenue is estimated to be in the range of $500M$1B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.