Smiley Company Email Format

Retail Apparel and FashionEngland, United Kingdom51-200 Employees

Smiley Company is a mid-sized retailer in the apparel and fashion sector, headquartered in London, England. It operates as a collaborative brand built around the globally recognizable Smiley symbol, a motif with a long history in music subcultures and digital communication since the 1970s. Over more than five decades, the company has used that symbol to shape its product lines and partnerships across fashion, art, and related spaces. Its customer base includes consumers drawn to enduring design and cultural symbolism expressed through clothing and accessories. The company pursues partnerships to extend its reach, with recent activity including a 2026 collaboration with Kipling Apparel Corp for a Spring/Summer collection.

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