Insights

Strategic partnerships Smiling Mind has a track record of collaborating with credible organizations (ACER, MYOB, Panadol, Medibank) and community hubs, indicating receptiveness to co-branded programs and sponsorships that expand reach—ideal for proposing scaleable B2B wellness partnerships with workplaces, educational institutions, and health brands.

Education focused With a mission centered on lifelong mental fitness and school programs, there is a clear avenue to upsell to schools, school networks, and educational bodies with enhanced curricula, teacher training, and parental engagement packages.

SMB accessibility The Small Business Program launched in partnership with MYOB shows a proven demand among small and medium enterprises for employee wellbeing tooling, suggesting a target segment for tiered subscriptions and enterprise-lite deployments.

Digital health credibility Recent collaborations with ACER for impact evaluation reinforce credibility and outcomes measurement, enabling sales pitches that emphasize measurable mental health impact, data dashboards, and ROI for funders, employers, and educational clients.

Sustainable funding signals A history of philanthropic backing (Gandel Foundation award) and multi-year partnerships indicates potential for blended funding models, sponsorships, and grants to subsidize programs for schools and community hubs, expanding addressable markets.

Similar companies to Smiling Mind

Smiling Mind Tech Stack

Smiling Mind uses 8 technology products and services including NVivo, Google Ads Conversion Tracking, Figma, and more. Explore Smiling Mind's tech stack below.

  • NVivo
    Advanced Analytics And Data Science
  • Google Ads Conversion Tracking
    Analytics
  • Figma
    Design
  • Font Awesome
    Font Scripts
  • Google Fonts API
    Font Scripts
  • Amazon VPC
    Infrastructure As A Service
  • HubSpot
    Marketing Automation
  • Google Analytics
    Web Analytics

Media & News

Smiling Mind's Email Address Formats

Smiling Mind uses at least 1 format(s):
Smiling Mind Email FormatsExamplePercentage
First@smilingmind.com.auJohn@smilingmind.com.au
88%
FirstL@smilingmind.com.auJohnD@smilingmind.com.au
6%
FirstLast@smilingmind.com.auJohnDoe@smilingmind.com.au
4%
First.Last@smilingmind.com.auJohn.Doe@smilingmind.com.au
2%

Frequently Asked Questions

What is Smiling Mind's official website and social media links?

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Smiling Mind's official website is smilingmind.com.au and has social profiles on LinkedIn.

What is Smiling Mind's SIC code NAICS code?

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Smiling Mind's SIC code is 8049 - Offices and Clinics of Health Practitioners, Not Elsewhere Classified NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Smiling Mind have currently?

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As of July 2026, Smiling Mind has approximately 40 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: S. L. R.Chief Product Officer: L. F.Chief Growth Officer: S. M.. Explore Smiling Mind's employee directory with LeadIQ.

What industry does Smiling Mind belong to?

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Smiling Mind operates in the Wellness and Fitness Services industry.

What technology does Smiling Mind use?

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Smiling Mind's tech stack includes NVivoGoogle Ads Conversion TrackingFigmaFont AwesomeGoogle Fonts APIAmazon VPCHubSpotGoogle Analytics.

What is Smiling Mind's email format?

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Smiling Mind's email format typically follows the pattern of First@smilingmind.com.au. Find more Smiling Mind email formats with LeadIQ.

When was Smiling Mind founded?

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Smiling Mind was founded in 2012.
Smiling Mind logo

Smiling Mind

Wellness and Fitness ServicesVictoria, Australia11-50 Employees

Smiling Mind is a not-for-profit organization in the wellness and fitness services sector, based at 26-28 Easey Street, Collingwood, Victoria 3066, Australia. The organization operates a digital mental health platform that includes a trusted app and related programs. It employs between 11 and 50 people. Smiling Mind has been active for more than 12 years and is described as Australia’s leading digital mental health not-for-profit. The organization’s mission is lifelong mental fitness, with a focus on proactively developing mental wellbeing and equipping children with skills to support lifelong wellbeing. More information is available on its website at https://smilingmind.com.au.

Section iconCompany Overview

SIC Code
8049 - Offices and Clinics of Health Practitioners, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Smiling Mind's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Smiling Mind's revenue is estimated to be in the range of $1M$10M

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