Strong Market Position Smith & Gesteland is a well-established local accounting firm with a revenue range of $25 million to $50 million, indicating a solid presence in the Madison area, which presents opportunities to expand outreach within mid-sized businesses seeking comprehensive accounting and advisory services.

Recent Acquisition Leverage Following its 2018 acquisition by BDO USA, Smith & Gesteland is positioned within a larger professional services network, enabling cross-selling of consulting, tax, and technology solutions to existing clients and leveraging BDO’s extensive resources to deepen client relationships.

Targeted Service Offerings The firm’s focus on strategic advising, human resource management, and information technology services opens avenues for selling technology integrations, compliance solutions, and leadership development programs to mid-market companies seeking operational efficiencies.

Community and Ethics Focus Emphasizing integrity and high ethical standards, the firm appeals to clients valuing trust and long-term partnership, creating opportunities for tailored, compliance-focused offerings such as cybersecurity, regulatory advisory, and ethical governance services.

Technology Utilization Utilizing a diverse technology stack including WordPress, Preact, and social media integrations, Smith & Gesteland demonstrates a modern digital presence, offering potential for partnering in digital marketing, client engagement platforms, or tech-enabled consulting solutions to enhance client acquisition and retention.