Programmatic Revenue Leverage the existing ad tech stack including Prebid, DoubleClick Floodlight, Snowplow, Webtrends, Kochava and Branch to optimize programmatic ad sales, measurement and attribution across Smithsonian Channel Plus and partner platforms, enabling higher CPMs and more precise campaigns.

Distribution Partnerships Build on recent platform engagement such as the Apple TV collaboration to expand SVOD and AVOD distribution across major platforms like Apple TV, Roku and Prime Video, supported by a strong slate of award-winning documentaries and seasons.

Education Licensing Position the channel for B2B licensing to schools, universities and museums given a content mix focused on history, science and culture, creating new revenue through educational bundles, institutional partnerships and sponsored programming.

Brand Sponsorships Leverage credibility from award-winning programming and contemporary series to secure sponsor partnerships aligned with science, history, nature and social impact campaigns, complemented by robust measurement and targeting capabilities.

Formats Monetization Capitalize on new formats and docu-competition concepts, such as The Exhibit, for formats licensing, international distribution and streaming exclusives, while leveraging Smithsonian branding and Showtime alignment to attract rights holders and co-pro partners.