Insights

Boutique Luxury Branding Small team (2-10 employees) with a high fashion, made-in-France eyewear narrative suggests opportunities in premium collaborations, limited editions, and wholesale partnerships with luxury retailers or boutique fashion platforms.

Digital Commerce Stack Active ecommerce presence on Shopify and WooCommerce with integrated payments and marketing tools (AdRoll, Mailchimp, Hotjar) indicates potential for targeted digital campaigns, email nurture programs, and analytics-driven CRO to boost online sales.

Innovative Partnerships Past collaboration with a celebrity-driven capsule and Barneys exclusive distribution signals openness to co-branded drops, influencer partnerships, and limited-run collections with department stores or high-end retailers.

Global Production Footprint Headquartered in New York, handcrafted in France, enabling storytelling around European craftsmanship; opportunities to expand wholesale to European retailers or to sponsor art-fashion pop-ups in key markets.

Market Positioning Revenue range and niche positioning in fashion eyewear suggest targeting mid-to-high-end eyewear distributors, specialty boutiques, and lifestyle retailers seeking differentiated product lines with a strong brand story.

Similar companies to Smoke x Mirrors

Smoke x Mirrors Tech Stack

Smoke x Mirrors uses 8 technology products and services including AdRoll, Hotjar, Amazon Web Services, and more. Explore Smoke x Mirrors's tech stack below.

Smoke x Mirrors's Email Address Formats

Smoke x Mirrors uses at least 1 email format:
Smoke x Mirrors Email FormatsExamplePercentage
First@smokexmirrors.comJohn@smokexmirrors.com
100%

Frequently Asked Questions

What is Smoke x Mirrors's phone number?

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You can contact Smoke x Mirrors's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smoke x Mirrors's official website and social media links?

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Smoke x Mirrors's official website is smokexmirrors.com and has social profiles on LinkedIn.

How much revenue does Smoke x Mirrors generate?

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As of August 2026, Smoke x Mirrors's annual revenue is estimated to be $1M - $10M.

What is Smoke x Mirrors's NAICS code?

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Smoke x Mirrors's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Smoke x Mirrors have currently?

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As of August 2026, Smoke x Mirrors has approximately 5 employees across 3 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer: L. S. and Founder: D. S. Explore Smoke x Mirrors's employee directory with LeadIQ.

What industry does Smoke x Mirrors belong to?

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Smoke x Mirrors operates in the Retail Apparel and Fashion industry.

What technology does Smoke x Mirrors use?

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Smoke x Mirrors's tech stack includes AdRoll, Hotjar, Amazon Web Services, Shopify, WooCommerce, Mailchimp, Tawk.to and Apple Pay.

What is Smoke x Mirrors's email format?

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Smoke x Mirrors's email format typically follows the pattern of First@smokexmirrors.com. Find more Smoke x Mirrors email formats with LeadIQ.

When was Smoke x Mirrors founded?

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Smoke x Mirrors was founded in 2014.
Smoke x Mirrors logo

Smoke x Mirrors

Retail Apparel and FashionNew York, United States2-10 Employees

Smoke x Mirrors is a New York-based eyewear brand founded in 2014 in SoHo. The company designs and crafts distinctive eyeglasses and sunglasses, blending fashion innovation with thoughtful, lasting aesthetics. Its approach treats eyewear as a form of creative expression and functional design, produced in France to complement its New York origins. The brand emphasizes a diverse, non-identitarian product philosophy and operates as an experimental, music-like creative project within the retail apparel and fashion sector. Based in New York City, the company situates itself at the intersection of culture and design, releasing collections that reflect a wide range of influences rather than a singular identity.

Section iconCompany Overview

Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2014
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Smoke x Mirrors's revenue is estimated to be in the range of $1M - $10M

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