Insights

Boutique scale Small team size (2-10 employees) suggests a highly relationship-driven sales approach, with potential for personalized partnerships with boutique fashion retailers, limited-edition collaborations, and founder-led outreach.

Cultural craftsmanship Brand emphasizes New York origin with French handcrafted production, indicating opportunities for prestige collaborations, exclusive capsule drops, and high-end distribution channels that value craftsmanship and storytelling.

Media partnerships Past collaboration with Vibe and Barneys NY points to openness to limited edition capsule collections; approach fashion and lifestyle media and high-end retailers for co-branded promotions and placements.

Digital footprint Technical stack includes Google Tracking and AWS with open graph, suggesting readiness for data-driven marketing, retargeting, and e-commerce optimization; leverage digital channels to identify and nurture partners and customers.

Financial positioning Annual revenue in the multi-million range with a lean operation indicates potential for ROI-focused partnerships, distributor-aligned opportunities, and scalable wholesale campaigns with select retailers.

Smoke x Mirrors Tech Stack

Smoke x Mirrors uses 8 technology products and services including Google Conversion Tracking, Amazon Web Services, Cloudflare, and more. Explore Smoke x Mirrors's tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • Amazon Web Services
    Cloud Hosting
  • Cloudflare
    Content Management System
  • Twemoji
    Font Scripts
  • Dojo Toolkit
    Javascript Libraries
  • Slick
    Javascript Libraries
  • Google Maps
    Maps
  • X-XSS-Protection
    Security

Smoke x Mirrors's Email Address Formats

Smoke x Mirrors uses at least 1 format(s):
Smoke x Mirrors Email FormatsExamplePercentage
First@smokexmirrors.comJohn@smokexmirrors.com
100%

Frequently Asked Questions

What is Smoke x Mirrors's phone number?

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You can contact Smoke x Mirrors's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smoke x Mirrors's official website and social media links?

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Smoke x Mirrors's official website is smokexmirrors.com and has social profiles on LinkedIn.

How much revenue does Smoke x Mirrors generate?

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As of July 2026, Smoke x Mirrors's annual revenue is estimated to be $1M - $10M.

What is Smoke x Mirrors's NAICS code?

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Smoke x Mirrors's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Smoke x Mirrors have currently?

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As of July 2026, Smoke x Mirrors has approximately 5 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: L. S.Founder: D. S.. Explore Smoke x Mirrors's employee directory with LeadIQ.

What industry does Smoke x Mirrors belong to?

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Smoke x Mirrors operates in the Retail Apparel and Fashion industry.

What technology does Smoke x Mirrors use?

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Smoke x Mirrors's tech stack includes Google Conversion TrackingAmazon Web ServicesCloudflareTwemojiDojo ToolkitSlickGoogle MapsX-XSS-Protection.

What is Smoke x Mirrors's email format?

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Smoke x Mirrors's email format typically follows the pattern of First@smokexmirrors.com. Find more Smoke x Mirrors email formats with LeadIQ.

When was Smoke x Mirrors founded?

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Smoke x Mirrors was founded in 2014.
Smoke x Mirrors logo

Smoke x Mirrors

Retail Apparel and FashionNew York, United States2-10 Employees

Smoke x Mirrors is a New York-based eyewear brand founded in 2014 in SoHo. The company designs and crafts distinctive eyeglasses and sunglasses, blending fashion innovation with thoughtful, lasting aesthetics. Its approach treats eyewear as a form of creative expression and functional design, produced in France to complement its New York origins. The brand emphasizes a diverse, non-identitarian product philosophy and operates as an experimental, music-like creative project within the retail apparel and fashion sector. Based in New York City, the company situates itself at the intersection of culture and design, releasing collections that reflect a wide range of influences rather than a singular identity.

Section iconCompany Overview

Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2014
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Smoke x Mirrors's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Smoke x Mirrors's revenue is estimated to be in the range of $1M - $10M

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