Large Online Presence Smosh is a dominant name in internet sketch comedy, boasting over 46 million subscribers and 16 billion views. This massive online following presents a significant opportunity for targeted marketing and collaborations.

Expanding Content Offerings Recent expansions, such as the launch of new series like Sword AF, demonstrate Smosh's commitment to diversifying its content and engaging with different audience segments. Leveraging these new content avenues can open doors for partnerships and sponsorships.

Youth Engagement Initiatives Partnerships with organizations like the DEA for anti-drug campaigns highlight Smosh's focus on engaging with youth audiences through socially responsible initiatives. Leveraging these initiatives can position your brand positively among younger demographics.

Competitive Advantage on YouTube Being identified as a competitor to Facebook by engaging with YouTube's live streaming capabilities indicates Smosh's leverage in online content creation. Collaborating on innovative digital marketing campaigns can tap into this competitive edge.

Potential Collaborations in Entertainment Space With a strong presence in the entertainment providers industry and similarities to companies like Machinima and Dude Perfect, exploring collaboration opportunities in the entertainment and gaming space can lead to mutually beneficial partnerships.