SMS Research Advisors Employee Directory

Market ResearchMinnesota, United States2-10 Employees

SMS Research Advisors is a global market research firm based in Minneapolis, Minnesota, founded in 1989 to provide Voice of the Customer insights to mid-size and large organizations. Its offerings span customer satisfaction and loyalty, customer value, competitive differentiation and intelligence, customer experience mapping, and new product or service solutions, along with guidance on research implementation. The firm operates with a partner-oriented approach, working with clients to align objectives, select the most suitable methodology, and deliver actionable insights and recommendations. It can also function on an on-demand basis, serving as an extension of a client’s research team to handle design, data collection, analysis, reporting, and final recommendations. A notable development in its recent history includes the 2018 launch of Path-to-Action, a quantitative research tool designed to capture motivations, messaging, and channels.

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