Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks Email Format

Food and Beverage ManufacturingUnited States201-500 Employees

Snak King traces its origins to 1978, when it began as a small pork rind producer operating from a 1,200-square-foot facility. In its early years the company focused on co-pack and private-label production, then broadened into branded snacks. Over time it built a branded portfolio including El Sabroso, Whole Earth, and Jensens Orchard, and it subsequently acquired Granny Goose and Vitners, signaling an emphasis on brand diversification alongside contract manufacturing. 

The company operates two production facilities in the United States to serve domestic and international markets, with a focus on product development and quality. In October 2025, Snak King announced a leadership change, naming Michael Axelrod as chief executive officer.

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