Insights

Private Label Strength Snak King is a major player in private label and branded snacks with two US factories and significant revenue, presenting a strong opportunity to expand private-label partnerships with retailers and foodservice customers seeking reliable co-packing and scalable production.

Branded Portfolio In addition to private label, the company maintains branded lines such as El Sabroso, Whole Earth, Jensens Orchard, Granny Goose, and Vitners, enabling cross-sell opportunities to retailers looking for branded snack programs and diversified product suites.

Leadership Stability Recent CEO changes indicate evolving growth strategy; engaging with the new leadership could unlock strategic collaborations, acquisitions, or expansion into additional snack categories and geographies.

Quality and Recalls There have been voluntary recalls in the past related to undeclared allergens, highlighting a continued emphasis on quality assurance; this underscores a sales angle around high-safety standards, traceability, and premium quality guarantees for potential clients.

Market Position With revenue in the high hundreds of millions and a workforce of 201-500, Snak King is positioned as a nimble, high-quality innovator in snacks, offering scalable manufacturing and potential partnerships in both retail and foodservice sectors nationwide.

Similar companies to Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks

Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks Tech Stack

Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks uses 8 technology products and services including UserWay, WordPress, CookieYes, and more. Explore Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks's tech stack below.

Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks's Email Address Formats

Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks uses at least 4 email formats:
Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks Email FormatsExamplePercentage
FLast@snakking.comJDoe@snakking.com
88%
Last@snakking.comDoe@snakking.com
7%
FirstLast@snakking.comJohnDoe@snakking.com
3%
First.Last@snakking.comJohn.Doe@snakking.com
2%

Frequently Asked Questions

What is Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks's phone number?

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You can contact Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks's official website and social media links?

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Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks's official website is snakking.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks generate?

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As of August 2026, Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks's annual revenue is estimated to be $100M - $250M.

What is Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks's SIC code and NAICS code?

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Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks's SIC code is 2099 - Food Preparations, Not Elsewhere Classified and NAICS code is 311 - Food Manufacturing.

How many employees does Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks have currently?

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As of August 2026, Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks has approximately 290 employees across 4 continents, including North America, Europe and Africa. Key team members include Chief Executive Officer: M. A., Chief Executive Officer: M. C. and Vice President Sales And Marketing: J. J. Explore Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks's employee directory with LeadIQ.

What industry does Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks belong to?

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Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks operates in the Food and Beverage Manufacturing industry.

What technology does Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks use?

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Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks's tech stack includes UserWay, WordPress, CookieYes, WooCommerce, Mimecast, Google Cloud, Modernizr and WP Engine.

What is Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks's email format?

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Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks's email format typically follows the pattern of FLast@snakking.com. Find more Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks email formats with LeadIQ.

When was Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks founded?

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Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks was founded in 1978.
Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks logo

Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks

Food and Beverage ManufacturingUnited States201-500 Employees

Snak King traces its origins to 1978, when it began as a small pork rind producer operating from a 1,200-square-foot facility. In its early years the company focused on co-pack and private-label production, then broadened into branded snacks. Over time it built a branded portfolio including El Sabroso, Whole Earth, and Jensens Orchard, and it subsequently acquired Granny Goose and Vitners, signaling an emphasis on brand diversification alongside contract manufacturing. 

The company operates two production facilities in the United States to serve domestic and international markets, with a focus on product development and quality. In October 2025, Snak King announced a leadership change, naming Michael Axelrod as chief executive officer.

Section iconCompany Overview

Phone number
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
311 - Food Manufacturing
Founded
1978
Employees
201-500

Section iconFunding & Financials

  • $100M - $250M

    Snak King - Your Snack Innovation Partner - Private Label and Branded Snacks's revenue is estimated to be in the range of $100M - $250M

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