Growth & expansion Large, multi-office presence with 17 U.S. locations and Mexico suggests ongoing regional expansion and cross-border work. This presents opportunities for corporate, real estate, and cross-jurisdictional transactional and litigation services, as well as potential need for integrated practice support across offices.

Strong reputation Recognized for ethical practices and broad transactional and litigation capabilities, signaling trust from clients and peers. Use this to position bundled service offerings and value-added advisory packages to current clients seeking risk management and compliance support.

Technology enablement Adoption of multiple tech tools (SharePoint, Zendesk, DocuSign, Azure, Boomi, Smartsheet) indicates a modernized workflow. Sales opportunities exist for client-facing tech-enabled service delivery, e-discovery, contract lifecycle management, and streamlined matter intake.

Talent insights Strong midlevel associate satisfaction and notable technology credentials point to a culture prioritizing quality work and retention. Leverage as a selling point for clients seeking stable, experienced teams and predictable project timelines, particularly in complex matters.

Awards & recognition Recent accolades in estate planning and Best Places to Work highlight targeted practice strength and strong employer branding. Cross-sell opportunities in estate/wealth planning, real estate, and litigation, while offering clients strategic guidance on governance, succession planning, and employee-related risk.