Insights

Multi-brand Growth SNOCKS operates as a House of Brands with four active brands under one parent, indicating strong potential for cross-brand partnerships, wholesale expansions, and wholesale-to-direct transitions to optimize channel mix and upsell opportunities.

Omni-channel Strength Revenue across Amazon, OTTO, Zalando, About You and its own shop shows a diversified e-commerce footprint, suggesting targeted channel-specific offers, marketplace advertising collaborations, and logistics optimization services could drive incremental sales.

Scale Readiness With 51-200 employees and recent growth into multiple brands, there is likely appetite for B2B tech and services such as advanced analytics, CX optimization, and post-purchase platforms to sustain expanding operations and improve unit economics.

Rapid Growth Funding Cathay Capital’s 10-figure investment and revenue trajectory to high eight figures in 2024 indicate a willingness to explore strategic partnerships, co-marketing, and investment-friendly vendor arrangements that support expansion into new markets.

Tech Stack Fit Existing tech like Optimizely, Klaviyo, and post-purchase platforms, plus emphasis on data and experimentation, aligns with opportunities to offer advanced CRO, CRM automation, and analytics services to boost conversion and customer lifetime value.

Similar companies to SNOCKS

SNOCKS Tech Stack

SNOCKS uses 8 technology products and services including Optimizely, Google Ads, Microsoft Advertising, and more. Explore SNOCKS's tech stack below.

SNOCKS's Email Address Formats

SNOCKS uses at least 4 email formats:
SNOCKS Email FormatsExamplePercentage
First@snocks.comJohn@snocks.com
83%
First.Last@snocks.comJohn.Doe@snocks.com
13%
Last@snocks.comDoe@snocks.com
3%
FirstLast@snocks.comJohnDoe@snocks.com
1%

Frequently Asked Questions

What is SNOCKS's official website and social media links?

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SNOCKS's official website is snocks.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does SNOCKS generate?

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As of October 2026, SNOCKS's annual revenue is estimated to be $1M - $10M.

What is SNOCKS's NAICS code?

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SNOCKS's NAICS code is 313 - Textile Mills.

How many employees does SNOCKS have currently?

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As of October 2026, SNOCKS has approximately 157 employees across 2 continents, including Europe and North America. Key team members include Ceo: R. C., Head Of People & Culture: I. F. G. and Head Of Product & Design: K. N. Explore SNOCKS's employee directory with LeadIQ.

What industry does SNOCKS belong to?

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SNOCKS operates in the Textile Manufacturing industry.

What technology does SNOCKS use?

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SNOCKS's tech stack includes Optimizely, Google Ads, Microsoft Advertising, Hotjar, ChatGPT, Klaviyo, Apple Pay and Piwik PRO Core.

What is SNOCKS's email format?

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SNOCKS's email format typically follows the pattern of First@snocks.com. Find more SNOCKS email formats with LeadIQ.

When was SNOCKS founded?

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SNOCKS was founded in 2016.
SNOCKS logo

SNOCKS

Textile ManufacturingBaden-Württemberg, Germany51-200 Employees

Based in Mannheim, Baden-Württemberg, SNOCKS operates in the textile manufacturing sector and sells through a direct-to-consumer model. The company started in 2016 by focusing on sneakers socks and has since broadened its range to include underwear, sportswear, streetwear, shoes and accessories, positioning itself around everyday essentials for a relaxed lifestyle. It emphasizes a collaborative internal culture and a flat communication approach, with employees able to post on LinkedIn without prior managerial approval.

Founded by Johannes Kliesch and Felix Bauer, SNOCKS grew from a two-cousins business into a broader e-commerce brand. Within its industry, SNOCKS positions itself as an everyday-essentials brand in the apparel sector. In August 2022, SNOCKS formed a partnership with Parcel Perform to support post-purchase experiences and reduce customer service workload.

Section iconCompany Overview

Website
snocks.com
NAICS Code
313 - Textile Mills
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    SNOCKS's revenue is estimated to be in the range of $1M - $10M

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