Insights

Strong Retail Partnerships Leverage SmartWool's recent Grassroots Outdoor Specialty Awards recognition and existing wholesale momentum to explore expanded distribution with high-performing specialty retailers and regional outdoor chains.

Brand Partnerships Capitalize on SmartWool's alliances with Life Time and Protect Our Winters to propose co-branded events, member benefits, and exclusive product drops that drive gym and club channel sales.

Public Lands Alignment Position sustainability and conservation commitments as a sales differentiator to secure collaborations with eco-conscious retailers and brands seeking purpose-led partnerships, including Conservation Alliance initiatives.

Merino Innovation Highlight the durable Merino wool technology and outdoor performance heritage to expand into new product adjacencies (apparel and accessories) for active lifestyle retailers and online marketplaces.

VF Ecosystem Access Leverage being part of VF Corporation to access broader brand ecosystems, cross-promotions, and enhanced supply chain capabilities to win larger multi-brand retail programs and co-op marketing opportunities.

Similar companies to Smartwool

Smartwool Tech Stack

Smartwool uses 8 technology products and services including Criteo, Contentsquare, SAP BusinessObjects Business Intelligence suite, and more. Explore Smartwool's tech stack below.

Criteo
Advertising
Contentsquare
Analytics
SAP BusinessObjects Business Intelligence suite
Business Intelligence
Akamai
Content Delivery Network
MySQL
Database
Bluecore
Marketing Automation
Go
Programming Languages
Logility
Supply Chain Management

Media & News

Smartwool's Email Address Formats

Smartwool uses at least 2 format(s):

Smartwool Email Formats	Example	Percentage
FLast@smartwool.com	JDoe@smartwool.com	64%
FirstLast@smartwool.com	JohnDoe@smartwool.com	19%
First_Last@smartwool.com	John_Doe@smartwool.com	11%
LastFi@smartwool.com	DoeJo@smartwool.com	6%
First_Last@vfc.com	John_Doe@vfc.com	87%
FLast@vfc.com	JDoe@vfc.com	6%
FirstLas@vfc.com	JohnDoe@vfc.com	4%
First.Last@vfc.com	John.Doe@vfc.com	3%

Frequently Asked Questions

What is Smartwool's phone number?

You can contact Smartwool's main corporate office by phone at

+1-970-879-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smartwool's official website and social media links?

Smartwool's official website is smartwool.com and has social profiles on LinkedIn.

What is Smartwool's SIC code NAICS code?

Smartwool's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Smartwool have currently?

As of July 2026, Smartwool has approximately 144 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Chief Information Officer: R. J.Owner: B. S.Owner: R. H.. Explore Smartwool's employee directory with LeadIQ.

What industry does Smartwool belong to?

Smartwool operates in the Retail Apparel and Fashion industry.

What technology does Smartwool use?

Smartwool's tech stack includes CriteoContentsquareSAP BusinessObjects Business Intelligence suiteAkamaiMySQLBluecoreGoLogility.

What is Smartwool's email format?

Smartwool's email format typically follows the pattern of FLast@smartwool.com. Find more Smartwool email formats with LeadIQ.

When was Smartwool founded?

Smartwool was founded in 1994.

Smartwool

Q: What is Smartwool's official website and social media links?

Smartwool's official website is smartwool.com. Smartwool has social profiles on LinkedIn.

Q: How many employees does Smartwool have currently?

Smartwool has approximately 144 employees.

Q: What technology does Smartwool use?

Smartwool's tech stack includes Glide.js, Boomerang, Google BigQuery, Adobe InDesign, Amazon DynamoDB.

Q: What is Smartwool's NAICS code?

Smartwool's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionColorado, United States51-200 Employees

Smartwool is a Denver, Colorado-based company in the retail apparel and fashion industry. The organization has 51-200 employees and is located at 1551 Wewatta Street, Denver, CO 80202, United States; its website is smartwool.com. Founded in 1994, Smartwool began by making socks to enable skiers to ski longer and became the first outdoor brand to produce performance Merino wool ski socks. The company emphasizes comfort in outdoor activities and designs socks and apparel around a Merino wool supply chain and advocacy programs. Smartwool is a VF Company within VF Corporation and participates in partnerships with conservation and climate organizations, including The Conservation Alliance and Protect Our Winters UK, as well as Life Time, Inc. Revenue is reported in the range of $50 million to $100 million.