Insights

Strategic Partnerships Smartwool has active collaboration with retailers and brands (Darn Tough Vermont, Lenny’s Shoe & Apparel) and is part of VF Corporation. This suggests a channel-ready approach and potential co-marketing or distribution partnerships to accelerate reach in outdoor specialty channels.

Awards & Recognition Recent honors like Retailer of the Year and Vendor of the Year at the Grassroots Outdoor Specialty Awards boost brand credibility. Leverage this visibility to approach top-tier specialty retailers and wellness/outdoor lifestyle accounts that value award-winning suppliers.

Sustainability & Public Lands Active commitments through The Conservation Alliance, Protect Our Winters, and Brands for Public Lands Coalition signal a sustainability-forward narrative. This can open opportunities with retailers and brands prioritizing environmental and climate-conscious product stories.

Tech & Commerce A modern tech stack including SAP FICO, AWS, Shopify, Google Ads, and The Trade Desk indicates scalable operations and direct-to-consumer capabilities. Propose CMS/ERP integrations, digital marketing collaborations, and data-driven campaigns with retailers seeking analytics-driven performance.

Market Position & Growth Revenue in the mid-range and a lean employee base (51-200) imply agility in product sourcing and product development. Target mid-sized outdoor retailers seeking proven performance socks and apparel with a strong Merino wool pedigree for cross-sell opportunities and exclusive SKUs.

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Smartwool Tech Stack

Smartwool uses 8 technology products and services including SAP FICO, Google Ads, The Trade Desk, and more. Explore Smartwool's tech stack below.

SAP FICO
Accounting
Google Ads
Advertising
The Trade Desk
Advertising
Apache Spark
Big Data Processing
Amazon Web Services
Cloud Hosting
Shopify
E-commerce
Asana
Issue Trackers
PayPal
Payment Processing

Media & News

Smartwool's Email Address Formats

Smartwool uses at least 8 email formats:

Smartwool Email Formats	Example	Percentage
FLast@smartwool.com	JDoe@smartwool.com	64%
FirstLast@smartwool.com	JohnDoe@smartwool.com	19%
First_Last@smartwool.com	John_Doe@smartwool.com	11%
LastFi@smartwool.com	DoeJo@smartwool.com	6%
First_Last@vfc.com	John_Doe@vfc.com	87%
FLast@vfc.com	JDoe@vfc.com	6%
FirstLas@vfc.com	JohnDoe@vfc.com	4%
First.Last@vfc.com	John.Doe@vfc.com	3%

Frequently Asked Questions

What is Smartwool's phone number?

You can contact Smartwool's main corporate office by phone at

+1-970-879-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smartwool's official website and social media links?

Smartwool's official website is smartwool.com and has social profiles on LinkedIn.

How much revenue does Smartwool generate?

As of August 2026, Smartwool's annual revenue is estimated to be $50M - $100M.

What is Smartwool's SIC code and NAICS code?

Smartwool's SIC code is 2323 - Men's and Boys' Neckwear and NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Smartwool have currently?

As of August 2026, Smartwool has approximately 142 employees across 3 continents, including North America, Europe and Asia. Key team members include Chief Information Officer: R. J., Owner: B. S. and Owner: R. H. Explore Smartwool's employee directory with LeadIQ.

What industry does Smartwool belong to?

Smartwool operates in the Retail Apparel and Fashion industry.

What technology does Smartwool use?

Smartwool's tech stack includes SAP FICO, Google Ads, The Trade Desk, Apache Spark, Amazon Web Services, Shopify, Asana and PayPal.

What is Smartwool's email format?

Smartwool's email format typically follows the pattern of FLast@smartwool.com. Find more Smartwool email formats with LeadIQ.

When was Smartwool founded?

Smartwool was founded in 1994.

Smartwool

Q: What is Smartwool's official website and social media links?

Smartwool's official website is smartwool.com. Smartwool has social profiles on LinkedIn.

Q: How many employees does Smartwool have currently?

Smartwool has approximately 142 employees.

Q: What technology does Smartwool use?

Smartwool's tech stack includes Asana, Apache HTTP Server, AWS Glue, Oracle, AppNexus.

Q: What is Smartwool's NAICS code?

Smartwool's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionColorado, United States51-200 Employees

Smartwool is a Denver, Colorado-based company in the retail apparel and fashion industry. The organization has 51-200 employees and is located at 1551 Wewatta Street, Denver, CO 80202, United States; its website is smartwool.com. Founded in 1994, Smartwool began by making socks to enable skiers to ski longer and became the first outdoor brand to produce performance Merino wool ski socks. The company emphasizes comfort in outdoor activities and designs socks and apparel around a Merino wool supply chain and advocacy programs. Smartwool is a VF Company within VF Corporation and participates in partnerships with conservation and climate organizations, including The Conservation Alliance and Protect Our Winters UK, as well as Life Time, Inc. Revenue is reported in the range of $50 million to $100 million.