Snowsports Industries America Employee Directory
Non-profit OrganizationsUtah, United States11-50 Employees
Snowsports Industries America (SIA) is a national not-for-profit, North American member-owned trade association serving the winter outdoors sector. Founded in 1954, the organization provides education, data and research, member support, marketing materials, government affairs representation, and diverse programs. It is based in Park City, Utah. Its membership spans brands, destinations, retailers, service providers, and nonprofits who join to address business challenges, adapt to evolving pressures, and pursue growth. SIA helps identify industry trends, supports collective strategy, and fosters innovation to sustain winter outdoor activities for future generations. In June 2026, SIA, in partnership with Snaplinc Consulting, launched Tracebound, a personalized ESG compliance platform for product-based companies.